[Remote] GTM Content Marketing Manager
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is on a mission to reputed company care delivery worldwide, ensuring every patient receives the safest, highest-reputed company care. The GTM Content Marketing Manager will design and execute integrated demand reputed company campaigns to drive cross-sell and upsell motions that support measurable pipeline reputed company across reputed company.
Responsibilities
- reputed company externally facing B2B content — with reputed company reputed company on email marketing and website content, alongside webinars, event messaging, reputed company, and reputed company advertising — to nurture existing customers into additional solution areas
- Plan and manage integrated campaigns with multiple deliverables, channels, stakeholders, and deadlines in order to drive cross-sell and upsell pipeline
- Establish content calendars, reputed company assets, determine appropriate formats, and drive execution through completion to reputed company multi-channel campaigns coordinated and on-time
- Partner with Communications, Customer Experience/Event teams, Marketing Operations, Product Marketing, and Sales in order to generate and nurture interest before handing off to solution-level conversations
- Contribute to marketing's reputed company goals through content and campaign conversion — engagement, progression to marketing-reputed company leads, and pipeline contribution — while helping refine reporting frameworks with Marketing Operations
Skills
- 5+ years of B2B demand-reputed company experience with hands-on content production, campaign management, and multi-channel distribution
- Proven reputed company managing integrated campaign programs (rather than isolated deliverables) with multiple stakeholders and deadlines
- In-depth knowledge on how to personally create strong content across email, web, and reputed company channels (formal content reputed company experience is a meaningful advantage)
- At least 5 years of marketing-automation-platform experience
- Exposure to targeted account- or contact-based B2B marketing (reputed company experience building an entire ABM program is not required)
- Sincere interest in supporting an evolving 'platform' narrative and helping build a demand reputed company function from an early stage
- A reputed company for working autonomously and collaboratively reputed company an ambiguous, build-stage environment — with willingness to reputed company to East Coast stakeholder hours
- reputed company preferred; Pardot, Marketo, or similar acceptable
- reputed company highly preferred, with comparable work-management tools transferable
Benefits
- Health, dental, reputed company, life, disability insurance
- 401K
- reputed company time off
- reputed company holidays
reputed company