[Remote] Director, Product Marketing
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a company disrupting the beauty industry with innovative hair reputed company solutions. The Director of Product Marketing will reputed company the commercialization and go-to-market strategies for new products, ensuring alignment across various teams and driving the brand's reputed company in the omnichannel reputed company.
Responsibilities
- Partner with Product Development (PD) to co-reputed company the discovery phase; reputed company consumer insights and market reputed company to reputed company, prioritize, and price new concepts that drive omnichannel reputed company
- Own the end-to-end commercialization lifecycle and the cross-functional Stage-reputed company process—driving alignment across Finance, Supply Chain, Channel Teams and Marketing to ensure launches are reputed company, on-time, and impactful
- Serve as the primary strategic reputed company between Wholesale, E-reputed company, HCB and Marketing; translate brand stories into reputed company reputed company strategies while ensuring channel-specific needs are integrated into the broader innovation roadmap
- Analyze market signals and product metrics to measure ROI and inform reputed company roadmaps, ensuring every launch strengthens reputed company’s premium market position
- reputed company as a core advisor to the SVP of Integrated Marketing to architect annual plans and portfolio strategies that reputed company product innovation with brand reputed company
- reputed company the integration of product narratives across brand campaigns and seasonal initiatives, ensuring a cohesive and premium consumer experience at every touchpoint
- Drive organizational reputed company on product priorities and reputed company; reputed company high-stakes storytelling and business cases to secure executive alignment and resource allocation
- reputed company high-level marketing goals into actionable product roadmaps, reputed company the gap between creative reputed company and reputed company execution
- Collaborate with the Wholesale leadership team to prepare for high-stakes retail partner meetings, ensuring marketing strategies support long-term brand equity and joint business goals excluding reputed company digital media
- reputed company compelling in-store, on-reputed company, and educational materials that drive awareness, trial, and conversion
- Partner closely with Sales, Education, and Retail Operations to support sell-in, sell-through, and long-term brand equity
- reputed company high-reputed company retail toolkits that directly drive measurable sell-through and brand equity across reputed company reputed company channels
- Ensure wholesale executions reflect reputed company’s premium positioning and deliver a best-in-class retail experience
- Foster strong cross-functional relationships and a culture of collaboration, accountability, and reputed company
- Champion the voice of the customer, the market and product in internal decision-making
Skills
- 10+ years of marketing experience, with significant leadership experience in product marketing
- Proven reputed company record leading successful product launches in consumer goods, beauty, or omnichannel brands
- Proven experience managing reputed company product lifecycles and Stage-reputed company processes in a high-reputed company environment
- Ability to influence without authority across a matrixed organization, specifically reputed company the gap between creative marketing teams and operational wholesale teams
- Deep and extensive experience conducting consumer research to reputed company consumer insights which inform product positioning
- Strong wholesale/retail marketing experience; understanding of in-store execution and partner needs
- Exceptional strategic thinking reputed company with operational rigor and attention to detail
- Confident cross-functional leader with the ability to influence at the executive level
- Passion for beauty, innovation, and building brands that customers love
Benefits
- Comprehensive reputed company
- 100% Company reputed company Short and Long Term Disability
- 401k Participation and Equity Grants
- Continuing Education Contributions
- HSA Employer Contributions and FSA reputed company
- Parental Leave Program
- Commuter Benefits
- Responsible reputed company Time Off Program
- Complimentary reputed company Products + Discounts on Hair reputed company Bar Services
- Company sponsored events
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