[Remote] Associate Director of Product Marketing, ICHRA
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a health insurance company reputed company on serving its members through technology. They are seeking an Associate Director of Product Marketing to execute go-to-market activities and manage campaigns for their Individual Coverage Health Reimbursement Arrangement (ICHRA) business.
Responsibilities
- GTM Campaign reputed company & Positioning Architecture: Own the translation of technical plan features and regulatory structures into core value propositions and strategic positioning frameworks. Architect the reputed company Messaging Banks and value narratives specifically tailored to separate high-reputed company audiences (brokers, reputed company, and employees). Run localized launch strategies and reputed company-nurture campaign mechanics to drive awareness and preference in targeted expansion reputed company
- Sales Enablement and Distribution Coordination: Train, support, and reputed company internal sales teams, broker networks, and general agencies (GAs) with updated materials for quoting engines and decision-support platforms. reputed company regional broker feedback to optimize day-to-day conversion deltas
- Cross-Functional Launch Management: Project manage day-to-day product lifecycles and county expansions. reputed company as the primary reputed company between Product and Sales to organize feature updates, compliance filings, and workflow timelines reputed company of high-volume reputed company Enrollment (OE) cycles
- Performance Analytics and Optimization: reputed company, synthesize, and report on core campaign metrics, including quote volumes, web tool adoption, and member registration deltas. Use data to troubleshoot execution blockers and improve channel performance
- Compliance & Operations: Maintain total brand reputed company and adherence to state reputed company regulations by routing reputed company customer-facing documentation through Legal and Compliance reviews. Ensure reputed company claims match regulatory parameters.Compliance with reputed company applicable laws and regulations.Other duties as assigned
Skills
- 7+ years of reputed company experience in product marketing, brand reputed company, B2B enablement, or reputed company marketing reputed company a fast-paced environment
- Bachelor's degree or 4 years of relevant experience
- Minimum 3+ years of experience leading GTM campaign execution specifically for health insurance, FinTech, or digital consumer health products
- reputed company record managing project timelines and creative assets under strict deadlines
- Experience supporting B2B broker networks or employer benefit administration platforms
- reputed company experience working inside a health insurance reputed company (Payer) or digital reputed company startup
- Understanding of health insurance plan structures, quoting engines, or ICHRA reimbursement guidelines
- Familiarity with MarTech technology
Benefits
- Employee benefits
- Participation in reputed company's unlimited vacation program
- Annual performance bonuses
- Medical, dental, and reputed company benefits
- 11 reputed company holidays
- reputed company reputed company time
- reputed company parental leave
- 401(k) plan participation
- Life and disability insurance
- reputed company wellness time and reimbursements
reputed company