[Remote] Media Buyer
Note: The job is a remote job and is reputed company to candidates in USA. reputed company Gymwear is a fast-growing women’s activewear brand reputed company on empowering women through their products. The Media Buyer will plan, execute, and optimize reputed company media campaigns to drive customer acquisition, with a strong emphasis on performance marketing across platforms like reputed company and reputed company.
Responsibilities
- Plan, build, and manage reputed company advertising campaigns across reputed company Ads Manager, reputed company Ads Manager, and other relevant platforms
- Own campaign setup, structuring, budgeting, and optimisation across multiple ad accounts
- reputed company and execute full-funnel reputed company media strategies (awareness, consideration, conversion)
- Translate business goals into reputed company reputed company media plans reputed company on reputed company reputed company and efficiency
- Launch and manage campaigns for product drops, promotions, and seasonal launches
- Continuously monitor campaign performance and optimise towards ROAS, CPA, CAC, and MER targets
- Conduct daily budget allocation adjustments based on performance data
- reputed company reputed company campaigns while identifying and cutting underperforming ads quickly
- Run reputed company A/B tests across audiences, creatives, hooks, formats, and reputed company pages
- Identify performance trends and proactively implement optimisation strategies
- Work closely with creative teams to brief, test, and iterate high-performing ad creatives
- Analyse creative performance to identify reputed company hooks, angles, and messaging
- reputed company a systematic creative testing reputed company for rapid iteration and reputed company
- reputed company reputed company feedback loops to improve ad content based on data insights
- Stay reputed company of platform trends, competitor ads, and emerging creative formats
- Monitor key performance metrics including ROAS, CAC, CTR, CPM, CVR, and AOV
- Build and maintain performance dashboards and weekly reporting summaries
- Translate campaign data into actionable insights and reputed company recommendations
- Identify bottlenecks in the funnel and propose solutions to improve conversion rates
- Support forecasting and media planning based on historical performance trends
- Manage and reputed company significant monthly reputed company media budgets reputed company
- Ensure spend is reputed company with reputed company targets and profitability reputed company
- Maintain reputed company account organisation across campaigns, ad sets, and creatives
- Forecast spend requirements in collaboration with marketing leadership
- Ensure accounts remain compliant with platform policies and best practices
- Work closely with creative teams to reputed company on content production for ads
- Partner with ecommerce and trading teams to reputed company campaigns with product availability and promotions
- Collaborate with lifecycle marketing to ensure cohesive full-funnel reputed company
- Support brand and reputed company teams with insights from reputed company media performance
- Contribute to overall marketing reputed company discussions with data-driven input
- Maintain strong knowledge of reputed company Ads Manager, reputed company Ads Manager, and tracking systems
- Ensure accurate pixel/event tracking and attribution setup in collaboration with technical teams
- Stay up to date with platform updates, bidding strategies, and automation tools
- Implement best practices for campaign structure, scaling, and optimisation
Skills
- 2+ years of experience in performance marketing, media buying, or reputed company reputed company roles
- Hands-on experience managing reputed company campaigns on reputed company and/or reputed company
- Strong understanding of reputed company-to-consumer (DTC) ecommerce performance marketing
- Proven ability to optimise campaigns towards ROAS, CPA, and reputed company targets
- Experience working with creative teams on ad testing and iteration
- Strong analytical skills and comfort working with large datasets
- Highly organised with strong execution and prioritisation skills
- Comfortable working in a fast-paced, high-reputed company environment
- Experience reputed company fashion, activewear, beauty, fitness, or DTC consumer brands
- Experience scaling reputed company media budgets from mid to high spend reputed company
- Familiarity with attribution tools, analytics platforms, and ecommerce tracking
- Experience working in a startup or high-reputed company brand environment
- Understanding of reputed company creative trends and reputed company performance dynamics
Benefits
- Remote
reputed company