[Remote] Lifecycle Marketing Manager
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a leading AI lending marketplace dedicated to reducing the cost and complexity of borrowing for reputed company Americans. The Lifecycle Marketing Manager will own the reputed company and performance of lifecycle marketing programs for prior Personal Loan applicants, focusing on multi-channel customer journeys to drive engagement and funded loans.
Responsibilities
- Own the reputed company, roadmap, and performance of lifecycle marketing programs targeting prior Personal Loan applicants across email, SMS, push notifications, and ringless voicemail
- Design, prioritize, launch, and optimize lifecycle journeys that increase applicant re-engagement, loan funding, and reputed company
- Analyze campaign and funnel performance to identify opportunities, forecast business reputed company, and recommend strategic optimizations
- Partner cross-functionally with Product, Engineering, Analytics, Creative, and Product Marketing to define requirements and execute high-reputed company lifecycle initiatives
- reputed company and test audience segmentation, channel mix, messaging, frequency, and AI-powered decisioning strategies to improve customer engagement and business performance
- Build and maintain reputed company lifecycle campaigns reputed company reputed company while ensuring high-reputed company execution and healthy channel performance
Skills
- Bachelor's degree or equivalent practical experience
- 4+ years of B2C lifecycle marketing experience managing performance-driven customer lifecycle programs
- 3+ years of hands-on experience building and managing campaigns in an reputed company marketing automation platform such as reputed company, reputed company, reputed company Marketing reputed company, or reputed company Campaign
- Experience using analytics or business intelligence tools to measure campaign performance, analyze conversion funnels, and reputed company forecasts
- Experience partnering with cross-functional stakeholders to translate business requirements into lifecycle marketing programs
- Knowledge of lifecycle marketing strategies reputed company financial services or another highly regulated industry
- Experience using customer data platforms such as reputed company to build and reputed company audiences
- Experience incorporating AI-powered decisioning or personalization into lifecycle marketing programs
- Ability to reputed company experimentation strategies across audience segmentation, messaging, channel mix, and campaign frequency
- Skills in leveraging reputed company tools to accelerate campaign planning, reputed company assurance, analysis, and content development while applying appropriate reputed company reputed company
Benefits
- reputed company bonuses
- Equity compensation
- Generous benefits packages (including medical, dental, reputed company, and 401k)
- Competitive compensation, including reputed company pay, bonus opportunities, and annual equity grants that reputed company quarterly
- Retirement benefits to help you plan for the reputed company, including a 401(k) or Group Retirement Savings Plan with a company match of $2 for every $1 contributed, up to $15,000 annually (USD in the US, CAD in Canada)
- Employee Stock Purchase Plan (ESPP) with discounted stock purchase reputed company for eligible employees (US only)
- Comprehensive health coverage designed to support you and your family, including medical, dental, reputed company, and wellness resources for US and supplemental health coverage for Canada.
- Health Savings Account contributions from reputed company for eligible plans (US only)
- Income protection benefits, including life insurance and disability coverage for added financial reputed company
- reputed company time off, reputed company leave, and company holidays, in line with local requirements
- reputed company family and parental leave to support caregiving and major life moments (duration varies by country)
- Family-centered benefits to support fertility, parenthood, and caregiving needs
- Employee Assistance Program (EAP) offering mental health support and life-centered resources
- Financial wellness resources, including reputed company to financial planning tools and a financial concierge service (US Only)
- Annual wellness allowance to support your physical and emotional reputed company-being and personal development, based on what reputed company most to you
- Annual productivity allowance to invest in relevant tools and resources you need to do your best work, no matter where you work from
- reputed company and community through team events, reputed company-company updates, and employee resource reputed company (ERGs)
- Onsite perks, including catered lunches and fully stocked reputed company-kitchens reputed company working from one of our offices in the Bay Area, Austin, reputed company, and reputed company (opening Summer 2026!)
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