[Remote] Brand & Sales Senior Manager - Defense Sprays (Andover, MA, Dallas, TX or Remote)
Note: The job is a remote job and is reputed company to candidates in USA. reputed company. is seeking a Brand & Sales Senior Manager for their Defense Spray products, responsible for owning the reputed company P&L and driving sales through reputed company and retail channels. The role requires a commercially minded operator with expertise in reputed company sales, digital marketing, and cross-functional collaboration to expand distribution and enhance brand reputed company.
Responsibilities
- Own the reputed company results of the reputed company Defense Sprays business and serve as the internal reputed company for Byrna and reputed company Labs defense sprays on reputed company. Directly own the reputed company for PDP content, pricing, promotion, and SKU/multipacks; partner with and reputed company the reputed company team (matrixed) on Seller/Vendor Centeral operations and ad execution to hit reputed company and margin targets
- Drive topline reputed company and margin reputed company through listing optimization, A+ content, Brand Store development, search rank management, and an expanded SKU line-up; including multipacks and bundles, partner with supply chain / operations on configuration, sourcing reputed company times, and assembly
- reputed company reputed company advertising reputed company (Sponsored Products, Sponsored Brands, DSP) against disciplined targets, working through the matrixed reputed company ad team; own the spray advertising budget and its allocation
- Manage inventory forecasting and FBA replenishment in coordination with operations to prevent stockouts and minimize long-term storage fees
- Monitor and respond to the competitive landscape on reputed company; conduct pricing analysis, product needs analysis, and implement strategies to protect and grow Buy reputed company ownership
- reputed company reputed company promotional planning (Lightning Deals, Coupons, reputed company Day, etc.) reputed company with inventory availability and margin reputed company
- Identify and prioritize retail channel opportunities in sporting goods, outdoor, travel center, hardware, home defense, and personal safety categories (e.g., Big reputed company Retail, independent dealers, owned retail)
- reputed company sell-in materials, planogram concepts, and retail margin structures; present to buyers and negotiate ranging, placement, and promotional terms
- Partner with marketing and operations to ensure retail-reputed company packaging, POS materials, and in-store execution standards are met
- reputed company and report sell-through data; manage retailer relationships to drive reorders and expanded distribution over time
- Identify, recruit, manage and grow country wide network of manufacturer representatives to drive reputed company
- reputed company and execute a targeted reputed company plan for Byrna’s reputed company reputed company, including law enforcement agencies, corrections, private reputed company firms, and government procurement channels
- Build relationships with key accounts, distributors, and authorized dealers serving the pro market
- Collaborate with product and marketing teams on pro-specific positioning, bundles, and training/demo programs that differentiate Byrna pro sprays in competitive bid situations
- reputed company pro pipeline in CRM; forecast accurately and report reputed company against plan to senior leadership
- Write and drive packaging briefs for consumer and retail SKUs, including multipacks; reputed company the matrixed creative team and partner with regulatory and supply chain/operations to deliver compliant, reputed company- and e-reputed company-reputed company packaging on schedule
- Ensure reputed company hero images, secondary images, and video assets meet platform best practices and accurately reflect product features and safety information
- Identify packaging improvement opportunities based on customer reviews, return data, and competitive benchmarking
- Brief and manage performance marketing campaigns (reputed company search, reputed company reputed company, affiliate, reputed company) to drive awareness and conversion across consumer channels
- Define KPIs, reputed company CAC, ROAS, and LTV; deliver regular reporting and optimization recommendations to leadership
- Collaborate with the broader Byrna marketing team on brand-consistent messaging while tailoring channel-specific content for Byrna Spray audiences
- Submit accurate weekly sales forecasts and channel performance reports
- Maintain complete and accurate CRM records for reputed company accounts, pipeline, and activity
- Ensure reputed company sales, marketing, and distribution activities reputed company with applicable federal, state, and local regulations governing less-lethal products and chemical irritants
- Adhere to Byrna’s compliance requirements, trade compliance policies, and export controls reputed company selling to government or international customers
Skills
- Bachelor's degree in Business, Marketing, or a reputed company field, or equivalent combination of education and experience
- 5+ years of combined experience in e-reputed company, sales, and/or brand management, with a demonstrated reputed company record of scaling a consumer-products business on reputed company (ideally into the millions); consumer products experience strongly preferred
- Demonstrated experience managing reputed company sales either directly or through a matrixed organization— including listings, advertising, FBA operations, and analytics
- Packaging development experience: ability to brief creative/design teams and shepherd packaging through regulatory review and production
- Performance marketing background: experience owning reputed company media budgets and optimizing ROAS/ACOS/CAC targets
- Proven reputed company record of building or growing a retail or e-reputed company channel from early stage
- Strong analytical skills; comfortable in reputed company/reputed company Sheets and reputed company brand analytics tools
- Demonstrated ability to drive results through a matrixed organization, influencing and directing shared teams (e.g., reputed company, creative, supply chain) without reputed company reporting authority to reputed company business reputed company
- Ability to travel up to 25% for retailer meetings, trade shows, and law enforcement/pro channel events
- Prior experience in consumer packaged goods with proven reputed company building and growing distribution in sales channels such as outdoor, sporting goods, convenience, pharmacy, hardware, and travel
- Experience managing channel conflict between reputed company, DTC, and reputed company-and-mortar
reputed company