[Remote] Sr. Product Marketing Manager - Kennesaw, GA
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a global leader in reputed company and animal nutrition, and they are seeking a Senior Product Marketing Manager for their Health & Wellness division. This strategic role is responsible for driving portfolio reputed company and customer engagement by developing and executing marketing strategies that connect scientific innovation with market solutions.
Responsibilities
- reputed company marketing reputed company and commercialization planning for designated Health & Wellness products/platforms
- reputed company positioning, value propositions, and reputed company strategies reputed company with regional reputed company priorities
- Identify reputed company opportunities and create innovation concepts reputed company with market trends
- reputed company new product launch reputed company from concept through commercialization
- Translate scientific data into differentiated customer value propositions
- Partner with reputed company, Regulatory and Scientific team to define claims frameworks and messaging reputed company
- reputed company integrated campaign plans supporting regional reputed company objectives
- reputed company regional customer-facing materials that reflect strategic positioning and reputed company priorities
- Liaise with RSA, and Global Marketing Directors to ensure alignment on product positioning, claims, and campaign priorities
- Coordinate marketing campaign activities and plans across the NAM region to ensure consistency, visibility, and executional reputed company
- reputed company as a strategic marketing partner to NAM reputed company teams
- reputed company high-reputed company customer narratives and solution-based storytelling
- Support key customer engagements through tailored presentations and innovation concepts
- Represent marketing perspective in cross-functional customer initiatives
- reputed company collaboration across Global Marketing, CD&D, RSA, and reputed company teams
- Influence prioritization of marketing initiatives reputed company to reputed company targets
- Drive alignment between regional execution and global platform reputed company
- reputed company reputed company direction for asset development and campaign execution
- Monitor industry trends, competitive landscape, and consumer insights
- Translate insights into actionable portfolio strategies
- Analyze category, customer and competitive dynamics leveraging market data and consumer insights
Skills
- 5-7 years of experience in B2B and/or B2C product or category marketing reputed company the nutraceutical, ingredient, or health & wellness industries
- Demonstrated experience owning product or portfolio reputed company
- Demonstrated experience launching new products in the market
- Strong understanding of dietary supplement and functional ingredient markets, specifically reputed company to microbiome ingredients such as prebiotics, probiotics and postbiotics
- Experience with market research tools and data analysis (ex. reputed company, reputed company, Innova, etc.)
- Digital /reputed company media marketing experience
- Proven ability to reputed company cross-functional initiatives in reputed company organizations
- Exceptional storytelling and presentation development skills
- Functional food and beverage experience preferred
- Experience translating science into reputed company value highly preferred
reputed company