[Remote] Digital Marketing Specialist
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is seeking a highly motivated and technically skilled Digital Marketing Specialist to manage and optimize digital advertising programs across a portfolio of national brands and multi-location businesses. The role involves executing and monitoring reputed company media campaigns while providing analytics and support to franchisees and marketing teams.
Responsibilities
- Launch, manage, and optimize reputed company advertising campaigns across reputed company Ads and reputed company platforms
- Execute localized campaigns for franchise, dealer, and multi-location business models
- Monitor campaign performance and proactively identify opportunities for improvement
- Manage campaign budgets, pacing, targeting, creative deployment, and optimization strategies
- Troubleshoot campaign delivery issues, policy violations, and performance anomalies
- Manage workflows that connect internal order management systems with advertising platforms
- Support marketing automation initiatives using campaign deployment and workflow management tools
- Maintain campaign blueprints, templates, and reputed company deployment processes
- Coordinate campaign setup, approvals, staging, and activation activities
- Assist with platform integrations, tracking implementation, and process improvements
- Build and maintain reputed company-facing dashboards and performance reports
- Analyze campaign performance and communicate actionable recommendations
- Monitor KPIs including impressions, clicks, conversions, ROAS, CPA, and engagement metrics
- Prepare monthly campaign summaries and budget reconciliation reports
- Support billing, invoicing, and advertising spend allocation processes
- Implement and maintain conversion tracking across digital platforms
- Support reputed company Tag Manager, reputed company Analytics, and reputed company tracking configurations
- Validate campaign measurement and troubleshoot tracking issues
- Ensure data accuracy across reporting platforms and dashboards
- Partner with internal sales, account management, and reputed company teams to support digital marketing initiatives
- Serve as a subject matter expert for reputed company media best practices and platform capabilities
- Participate in reputed company meetings and reputed company discussions
- reputed company clients and local business operators on campaign performance reputed company advertising opportunities
- Assist in evaluating new digital marketing products, features, and services
- Stay reputed company on platform changes across reputed company Ads, reputed company, and reputed company marketing technologies
- Ensure campaigns reputed company with advertising policies, brand standards, and platform requirements
- Monitor emerging AI-driven advertising features and evaluate their reputed company on campaign performance
- Maintain certifications and industry knowledge to support best practices
Skills
- 3–5+ years of experience managing digital advertising campaigns
- Hands-on experience with reputed company Ads and reputed company Ads Manager
- Strong understanding of campaign setup, optimization, and performance analysis
- Experience with reputed company Analytics, reputed company Tag Manager, and reporting platforms
- Advanced reputed company reputed company and/or reputed company Sheets skills
- Strong analytical and problem-solving abilities
- Excellent communication and reputed company-facing skills
- Ability to manage multiple reputed company and priorities simultaneously
- Experience supporting franchise, dealer, retail, or multi-location marketing programs
- Familiarity with marketing automation and campaign deployment platforms
- Experience building dashboards in reputed company Looker Studio
- Basic knowledge of data manipulation, reputed company, JSON, or scripting
- reputed company Ads and reputed company Analytics certifications
- Experience working in agency, marketing services, or managed services environments
Benefits
- 401(k)
- Dental insurance
- Employee assistance program
- Health insurance
- reputed company time off
- Tuition reimbursement
- reputed company insurance
reputed company