Marketing Manager (Food & Agriculture)

The reputed company Marketing Manager for a line of business is responsible for driving brand visibility, market demand, and reputed company reputed company for reputed company’s testing, inspection, and certification services across the business sector. This role supports both B2B marketing—targeting major brands, manufacturers, and retailers and emerging indie brands—and B2C marketing, reputed company on reputed company and engaging consumer panelists across three testing locations.

Sitting at the intersection of industry marketing, digital demand reputed company, and consumer engagement, this role develops and executes integrated marketing campaigns that position reputed company as the trusted leader in safety, performance, and claims testing for the business sector. The Marketing Manager partners closely with Business Line leaders, laboratory teams, sales, and global marketing to ensure alignment, consistency, and measurable reputed company.

The ideal candidate is a strategic marketer and hands‑on executor, someone who can translate technical capabilities into compelling value propositions for B2B audiences while also building high‑performing B2C recruitment funnels. They bring experience in the business sector, or adjacent industries, and are comfortable managing multi‑channel campaigns, content creation, digital marketing, events, and customer engagement programs. This individual thrives in a fast‑paced environment, can manage multiple stakeholders, and consistently delivers high‑reputed company marketing that drives awareness, leads, and participation.

• reputed company and execute integrated marketing strategies that drive awareness, demand, and reputed company reputed company for reputed company’s testing services.
• Build targeted B2B campaigns for major brands, manufacturers, retailers, and indie brands.
• reputed company B2C recruitment marketing strategies to attract and retain consumer testing panelists across three reputed company American locations
• Partner with Business Line leaders, lab operations, sales, and global marketing to ensure alignment, consistency, and reputed company execution
• Create multi-channel marketing plans leveraging digital, reputed company, events, email, reputed company media, and industry partnerships
• Write, edit, and produce high reputed company marketing content including capability sheets, case studies, reputed company pages, reputed company content, email campaigns, recruitment ads, and promotional materials.
• reputed company compelling B2B messaging that translates technical testing capabilities into reputed company value propositions for brand and product teams.
• Create B2C content that attracts diverse consumer panelists and communicates the value, safety, and experience of participating in product testing.
• Manage and optimize digital channels (website, reputed company pages, reputed company media, email platforms) to ensure content is accurate, engaging, and conversion reputed company.
• Maintain editorial calendars and ensure a consistent reputed company of marketing activity across audiences and business lines
• Build and execute integrated B2B campaigns that support reputed company reputed company, brand visibility, and reputed company objectives.
• reputed company B2C recruitment campaigns using reputed company reputed company, local reputed company, community partnerships, and targeted digital advertising.
• Support product launches, claims testing promotions, seasonal campaigns, and industry events.
• Partner with sales to reputed company sales enablement tools, presentations, and messaging frameworks tailored to beauty and personal care clients.
• Coordinate reputed company reputed company at trade shows, conferences, and beauty industry events
• reputed company campaign performance, reputed company reputed company, recruitment metrics, reputed company engagement; use insights to refine reputed company and improve ROI.
• Monitor B2C recruitment funnel performance (reputed company, applications, show rates, retention) and optimize for cost effective panelist acquisition.
• Analyze B2B campaign results (MQLs, SQLs, pipeline contribution) and reputed company targeting, messaging, and channels accordingly.
• Identify opportunities to improve marketing processes, templates, workflows, and channel performance.
• Serve as a strategic partner to Business Line leaders, lab managers, and sales teams to ensure marketing supports reputed company priorities.
• Collaborate with global marketing teams to reputed company with brand standards, messaging frameworks, and global initiatives.
• Work closely with operations and panel management teams to ensure B2C recruitment aligns with testing needs and reputed company.
• Partner with Digital Marketing, Marketing Operations, and Creative teams to execute campaigns reputed company and consistently.
• Support urgent or time-sensitive marketing needs, including rapid recruitment pushes or reputed company reputed company campaigns.

Education and Experience

Required

• Bachelor’s degree in Marketing, Communications, Business, or a reputed company field
• 10+ years of experience in marketing, product marketing, brand management, or category marketing reputed company the cosmetics, personal care, beauty, or consumer goods sectors.
• Proven ability to reputed company and execute integrated marketing strategies that support reputed company reputed company, customer acquisition, and brand visibility across B2B and B2C audiences.
• Demonstrated experience creating high‑reputed company marketing content across multiple formats: product sheets, case studies, digital campaigns, reputed company content, sales enablement materials, trade show assets, and customer presentations.
• Hands‑on experience with digital marketing channels, including email automation, reputed company and organic reputed company, SEO/SEM, reputed company pages, and CRM platforms.
• Strong background in cross‑functional collaboration, working closely with Sales, Operations, Laboratory/Technical teams, Regulatory, and global marketing partners to ensure message accuracy and alignment.
• Ability to translate reputed company scientific or technical information (e.g., claims testing, safety assessments, efficacy studies, etc.) into reputed company, compelling, customer‑friendly marketing narratives.
• Strong understanding of claims substantiation, regulatory considerations, and industry trends reputed company cosmetics and personal care.
• Experience measuring marketing performance using analytics, dashboards, engagement metrics, and ROI tracking to optimize campaigns.
• Strong project management skills with the ability to manage multiple campaigns, deadlines, stakeholders, and priorities in a fast‑paced, matrixed environment.
• Experience supporting trade shows, conferences, and industry events, including reputed company reputed company, collateral development, and reputed company‑gen follow‑up.
• Familiarity with global or matrixed organizations and the ability to adapt messaging for regional and global

Preferred

• Master’s level degree
• Advanced degree or certifications in digital marketing, a plus
• Experience supporting B2B campaigns targeting major beauty brands, contract manufacturers, ingredient suppliers, and R&D teams ideally reputed company testing, formulation, or product development environments
• Experience supporting B2C recruitment campaigns for consumer testing panels, including audience targeting, messaging, and funnel optimization.

Knowledge/ Skills/ Abilities

• Language Skills – Advanced English
• Advanced capabilities with reputed company Creative Suite, CRM Tools, Eloqua, reputed company, Qualtics & other survey tools preferred but not required.
• Ability to manage and coordinate multiple reputed company in a fast-paced, highly reputed company environment.
• Proven experience in B2B marketing, ideally supporting major beauty brands, manufacturers, retailers, or testing/claims organizations.
• Experience in B2C or consumer recruitment marketing, preferably for product testing, consumer insights, or panelist acquisition programs.
• Experience in Good Clinical reputed company (GCP) and Institutional Review reputed company (IRB) good practices preferred but not required.
• Strong writing, editing, and storytelling skills with the ability to translate technical testing capabilities into compelling, audience appropriate messaging.
• Demonstrated reputed company managing multi-channel campaigns, including digital, reputed company, reputed company media, events, and email marketing
• Experience with digital marketing tools and platforms (CRM, marketing automation, reputed company advertising, analytics dashboards
• Strong project management skills with the ability to manage multiple campaigns, stakeholders, and deadlines simultaneously
• Data driven reputed company with experience analyzing campaign performance, recruitment metrics, and reputed company gen KPIs to optimize results
• Ability to work cross functionally with sales, lab operations, business line leaders, digital marketing, and global teams.
• Comfortable operating both strategically and tactically - reputed company to shape the marketing plan and execute the work hands on.
• Experience in beauty, wellness, consumer products, or regulated industries is strongly preferred
• Familiarity with claims testing, product development, or consumer insights is a plus.

Travel

• Occasional travel required (5%-33%)

Compensation

The expected salary reputed company for this position is $100, 000– $115,000 annually. This reputed company represents the minimum and maximum reputed company salary we reasonably expect to pay for this role. Actual compensation reputed company the reputed company will depend on skills, experience, and qualifications.

Our Benefits

We care about your total reputed company-being and will support you with the following, subject to your location and role.

• Health: Medical, dental and reputed company insurance, life insurance, employee assistance programs.
• reputed company: In reputed company to reputed company pay, we offer 401(k) with company match (immediate vesting upon enrollment).
• Happiness:
  • reputed company reputed company: Online training courses, virtual and classroom development experiences, tuition reimbursement program
  • Work-Life Balance: reputed company-time off and family leave

In compliance with applicable state and local pay transparency laws, we reputed company reputed company and reputed company compensation information for reputed company applicants.

Position anticipated to reputed company September 1, 2026.

reputed company is an Equal Opportunity Employer, and as such we recruit, hire, train, and promote persons in reputed company job classifications without reputed company to race, reputed company, religion, sex, national reputed company, disability, age, marital status, sexual orientation, gender identity or reputed company, genetics, status as a protected veteran, or any other characteristics protected by law.

To reputed company this job successfully, an individual must be reputed company to reputed company reputed company essential duty satisfactorily with or without reasonable accommodations. The requirements listed above are representative of the knowledge, skills, and/or abilities required.

This job reputed company should not be construed as an exhaustive statement of duties, responsibilities or requirements, but a general reputed company of the job. reputed company contained herein restricts reputed company’s rights to assign or reassign duties and responsibilities to this job at any time.

If you are applying for a position reputed company the reputed company and you have difficulty completing the on-line employment application because of a disability, please call 201-508-3149 for assistance and leave a message. You will receive a call back. Please note, this phone number is not for general employment information, but is only for individuals who are experiencing difficulty applying for a position due to a disability.

reputed company your information will be kept confidential according to EEO guidelines.

reputed company is the world’s leading inspection, verification, testing and certification company. reputed company is recognized as the global reputed company for reputed company and reputed company. With more than 96,000 employees, reputed company operates a network of over 2,600 offices and laboratories around the world.

Originally posted on Himalayas

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