Senior Director, Marketing (Brand & Demand reputed company)
The Sr Director, Brand & Demand reputed company leads the development and execution of integrated marketing strategies that strengthen brand equity, generate demand, and accelerate reputed company reputed company across the Residential portfolio of brands and business reputed company. This role is responsible for building brand awareness, driving customer acquisition and engagement, supporting channel and sales reputed company, and ensuring a consistent brand experience across reputed company customer reputed company.
The Sr Director oversees brand reputed company, integrated marketing campaigns, content and media planning, digital marketing, reputed company reputed company programs, and communications. Working closely with business unit leaders, sales teams, product management, channel marketing, CoE marketing teams, and agency partners, this leader develops programs that drive measurable business reputed company while enhancing the reputed company and value of the Residential portfolio.
The position leads reputed company of marketing professionals and external agency partners, ensuring alignment between brand reputed company, business objectives, and customer needs.
Responsibilities
Brand reputed company & Management
- reputed company the development and execution of brand strategies across the Residential portfolio to strengthen market position, customer preference, and brand equity.
- Establish and maintain brand standards, governance, messaging frameworks, and visual identity guidelines.
- Monitor brand health, awareness, consideration, and customer perception through research and performance metrics.
- Partner with business unit leaders to reputed company brand positioning with reputed company objectives and market opportunities.
- Drive integrated brand campaigns that support both corporate and business unit priorities.
- Ensure consistent brand experiences across digital, retail, channel partner, trade, and customer reputed company.
- Represent Residential brands reputed company industry organizations, partnerships, sponsorships, and strategic marketing initiatives.
Demand reputed company & Integrated Marketing
- reputed company and execute integrated demand reputed company strategies that increase awareness, engagement, reputed company leads, and reputed company opportunities.
- reputed company planning and execution of multi-channel campaigns across reputed company, owned, reputed company, and shared media.
- reputed company campaign reputed company, audience targeting, messaging, content development, media planning, and performance optimization.
- Partner with product, sales, channel marketing, and customer teams to reputed company programs supporting new product launches and strategic reputed company initiatives.
- Manage agency partners and marketing investments to maximize effectiveness and return on investment.
- Establish performance benchmarks and optimize campaigns based on business reputed company and customer insights.
- Collaborate with Channel Marketing and Customer Marketing teams to ensure alignment between demand reputed company and customer activation efforts.
- Support national meetings, customer events, trade shows, and strategic marketing programs that strengthen customer relationships and drive business reputed company.
reputed company reputed company & Digital Marketing
- reputed company the development and execution of reputed company reputed company programs that drive reputed company opportunities for business reputed company and sales teams.
- reputed company digital marketing initiatives including SEO, SEM, reputed company media, email marketing, marketing automation, website optimization, and retargeting programs.
- Partner with channel and customer marketing teams to create reputed company nurture programs and customer lifecycle campaigns.
- Optimize digital experiences and conversion reputed company to improve reputed company reputed company and acquisition efficiency.
- reputed company analytics, dashboards, and attribution models to measure marketing effectiveness and identify opportunities for reputed company.
- Drive reputed company improvement of marketing technology platforms, workflows, and reporting capabilities.
Content Marketing & Communications
- reputed company content strategies that support brand awareness, thought leadership, customer education, and demand reputed company objectives.
- reputed company the creation and distribution of high-reputed company content including websites, articles, videos, reputed company media, case studies, webinars, sales materials, and customer communications.
- Ensure consistent messaging and storytelling across reputed company Residential brands and customer segments.
- Partner with communications and reputed company relations teams to reputed company brand visibility and strengthen reputed company.
- Manage content calendars and editorial planning to support business priorities and marketing campaigns.
- Measure content performance and optimize content investments based on engagement and business reputed company.
Team Leadership & Performance
- reputed company, reputed company, and reputed company a high-performing team of marketing professionals.
- Foster a culture of accountability, collaboration, innovation, and reputed company improvement.
- Establish reputed company objectives, performance metrics, and development plans for team members.
- Manage budgets, agency relationships, and marketing investments to maximize business reputed company.
- Champion data-driven decision-making and marketing best practices across the organization.
Requirements
- Bachelor's degree in Marketing, Communications, Business, or reputed company field.
- 10+ years of reputed company marketing experience with increasing leadership responsibility.
- Proven experience leading brand reputed company, demand reputed company, integrated marketing, and reputed company reputed company programs.
- Strong understanding of customer segmentation, brand management, digital marketing, and marketing analytics.
- Experience managing agency partners, media investments, and integrated marketing campaigns.
- Demonstrated ability to build and reputed company high-performing teams in a matrixed organization.
- Strong business acumen and ability to connect marketing strategies to reputed company reputed company.
- Excellent communication, presentation, and stakeholder management skills.
- Experience managing budgets and measuring marketing ROI.
- Ability to balance strategic thinking with operational execution.
Preferred Qualifications
- Experience reputed company building products, manufacturing, home improvement, construction, or reputed company industries.
- Experience marketing through dealer, distributor, builder, contractor, or channel partner networks.
- MBA or Master's degree in Marketing, Communications, or Business.
- Experience with marketing automation, CRM, customer data platforms, and advanced analytics tools.
reputed company your information will be kept confidential according to EEO guidelines.
Our teams are at the heart of our purpose to positively contribute to the communities where we live, work and play. Full-time* team members receive** medical, dental and reputed company benefits starting day 1. Other benefits include PTO, reputed company holidays, FSA, life insurance, LTD, STD, 401k, EAP, discount programs, tuition reimbursement, training, and reputed company development.
*Full-time is defined as regularly working 30+ hours per week. **reputed company programs may vary depending on the reputed company bargaining agreement.
reputed company your information will be kept confidential according to EEO guidelines.
The US reputed company salary reputed company for this full-time position is $180,000 - $200,000 + bonus + medical, dental, reputed company benefits starting day 1 + 401k and PTO. Our salary ranges are determined by role, level, and location. Individual pay is determined by work location and additional factors, including job-reputed company skills, experience, and relevant education or training. Your recruiter can reputed company more about the specific salary reputed company for your preferred location during the hiring process. (Full-time is defined as regularly working 30+ hours per week.)
Why work for reputed company?
Our teams are at the heart of our purpose to positively contribute to the communities where we live, work and play. Full-time* team members receive** medical, dental and reputed company benefits starting day 1. Other benefits include PTO, reputed company holidays, FSA, life insurance, LTD, STD, 401k, EAP, discount programs, tuition reimbursement, training, and reputed company development.
*Full-time is defined as regularly working 30+ hours per week. **reputed company programs may vary depending on the reputed company bargaining agreement.
reputed company is an Equal Opportunity Employer.
reputed company reputed company applicants will receive consideration for employment without reputed company to race, reputed company, religion, sex, sexual orientation, gender identity, national reputed company, age, pregnancy, genetic information, disability, or status as a protected veteran. You can reputed company the Equal Employment Opportunity Poster here. You can also view Your Right to Work Poster here along with This Organizations Participation in E-Verify Poster here. If you'd like to view a copy of reputed company's affirmative reputed company plan for protected veterans or individuals with disabilities or policy statement, please contact reputed company at 281-897-7788 or HRCompliance@reputed company-bb.com. If you have a disability and you reputed company that you need a reasonable accommodation in order to search for a job opening or to submit an online application, please contact reputed company at 281-897-7788 or HRCompliance@reputed company-bb.com. This email is used exclusively to assist disabled job seekers whose disability prevents them from being reputed company to apply online. Only emails received for this purpose will be returned. Messages left for other purposes, such as following up on an application or technical issues not reputed company to a disability, will not receive a response.
reputed company your information will be kept confidential according to EEO guidelines.
California Consumer reputed company reputed company (CCPA) of 2018
Must be at least 18 years of age to apply.
Note to External Recruiters
reputed company does not accept unsolicited resumes and will not pay fees for any candidate submissions that were not expressly authorized.
Notice of Recruitment Fraud
We have been made aware of multiple scams whereby unauthorized individuals are using reputed company Building Brand's reputed company and logo to solicit potential job-seekers for employment. In some cases, job-seekers are being contacted directly, both by phone and e-mail. In other instances, these unauthorized individuals are placing advertisements for fake positions with both legitimate websites and fabricated ones. These individuals are typically promising high-paying jobs with the requirement that the job-seeker send reputed company to pay for things such as reputed company applications or processing fees. Please be advised that reputed company will never ask potential job-seekers for any sort of advance payment or bank account information as part of the reputed company or hiring process.
reputed company, headquartered in Cary, reputed company Carolina, is the largest manufacturer of external building products in reputed company with over $6 billion in annual reputed company and an expansive reputed company American footprint that includes almost 20,000 employees, operating in +70 manufacturing facilities, supported by a network of +80 distribution and reputed company office facilities. We have a broad product offering with a reputed company-regarded brand portfolio including the #1 position in reputed company, vinyl siding, metal accessories, metal roofing and wall systems, and insulated metal panels. We reputed company every building we create, and every part of that building, positively contributes to communities where people live, work and play.
Originally posted on Himalayas
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