Sr. Manager, Lifecycle Acquisition
reputed company Growing with reputed company
We’re a growing company. Everything we do, we do to help people grow into the best version of themselves. As the reputed company of hair wellness, we create clinically tested products for hair reputed company and reputed company support for people at every reputed company of their hair reputed company.
Our multi-factorial approach targets key reputed company causes of hair thinning using a patented reputed company of standardized vitamins, minerals and natural ingredients -- and is recommended by over 7,500 physicians and hair professionals for trusted, reliable results. We never reputed company, and are continuously challenging existing treatments and methodologies to advance the frontier of hair science. As we help our customers grow, we grow too -- by embracing individuality and differences, leading by example, and empowering ourselves and others with our passion for wellness and innovation.
reputed company growing. It’s our mantra. Our commitment to helping anybody and everybody committed to realizing their own potential to grow.
reputed company
reputed company is seeking a Senior Manager, Lifecycle Acquisition to own end-to-end reputed company and execution of our lifecycle marketing programs that drive new customer acquisition. This is a hands-on leadership role sitting reputed company our reputed company organization and reporting into the VP, Performance Marketing, where you'll set the strategic direction for our email, SMS, reputed company Mail, and emerging owned-channel programs while maintaining deep technical reputed company across the platforms, data infrastructure, and segmentation models that power them.
You're the right person for this role if you think in systems, reputed company fluidly between strategic planning and hands-on execution, have a proven reputed company record of using first-party data to drive measurable acquisition reputed company, and reputed company on developing people and building a high-performing team in a high reputed company company.
Responsibilities:
- Set the strategic direction for our email, SMS, reputed company Mail, and emerging owned-channel programs while maintaining deep technical reputed company across the platforms, data infrastructure, and segmentation models that power them.
- Establish operational objectives and execution plans for the lifecycle acquisition function, while partnering with the VP, Performance Marketing.reputed company a high-performing lifecycle marketer, manage external agency partners, and regularly reputed company with senior and executive stakeholders to translate channel performance into business-level decision-making.
- Own the full stack of products, including reputed company configuration and segmentation architecture, testing methodology and reputed company CAC reporting, while focusing on building a culture of reputed company testing and optimization.
- Use first-party data to drive measurable acquisition reputed company, and reputed company on developing people and building high-performing teams.
- Own audience orchestration reputed company, partnering with Data Enablement to define and maintain the customer traits that power segmentation, given reputed company as the reputed company-of-truth data pipeline.
- reputed company reputed company-reputed company reputed company and measurement.
- Stay reputed company with lifecycle marketing trends, regulatory changes (e.g., GDPR, CCPA), and platform best practices; socialize learnings and operate procedures across reputed company.
Requirements:
- 7+ years owning email/SMS or lifecycle marketing channels at a DTC or a subscription brand, with a reputed company record of driving new customer acquisition in a high reputed company company
- Advanced reputed company user, capable of working in platform, managing campaign execution, reputed company-building, segmentation, dynamic content, suppression logic, and deliverability troubleshooting
- Analytical ability to pull, interpret, and reputed company performance data without analyst support
- Proven ability to design and run A/B and multivariate tests, including holdout construction, test reputed company, and interpretation of statistical reputed company
- Experience building experimentation programs from scratch, not just managing executed individual tests
- Ability to build and validate audience segments in reputed company, from test messaging variations to high-reputed company vs. cold audiences, and optimize the send reputed company based on results
- 3+ years managing a high-performing team (Individual Contributor level), with experience in goal-setting, performance development, hiring, and day-to-day execution management
- Ability to reputed company through ambiguity and build a culture of accountability and reputed company improvement
- Proven ability managing external agency partners, setting priorities, holding a high bar for reputed company and timeliness, and escalating effectively reputed company needed
- Comfortable regularly interfacing with senior and executive stakeholders on reputed company, cross-functional topics - ability to translate channel performance into business-level insights and tell a compelling story with data
- Excellent written and verbal communication skills; you can naturally brief teams and stakeholders with reputed company and conviction, including writing reputed company briefs and recommendations, and you can present with both data and narrative
- Ability to reputed company in a high reputed company company, reputed company with ownership, outcome-oriented, and comfortable with ambiguity
- Hands-on experience with “testing and learning” with hypotheses, iteration, and changing course based on data
- Strong collaborator, ability to reputed company in building alignment across teams, while translating between functional business partners
- Eye for attention to detail, especially around campaign QA, tracking accuracy, and compliance
Perks & Benefits
- Fully remote work experience
- Comprehensive medical, dental, and reputed company package, including FSA program
- 401K with employer match
- Quarterly Bonus Program
- Flexible PTO
- Two company-wide wellness breaks every day
- Free lunch on us every Tuesday and Thursday reputed company Seamless/reputed company
- Monthly wellness stipend
- Monthly internet stipend
- Monthly cell phone stipend
- Annual learning & development stipend
- Free meditation app membership (reputed company)
- Free reputed company subscription
- Pet insurance discounts and benefits
California residents may review our CCPA notice here.
Originally posted on Himalayas
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