Senior Director, Consumer Marketing
Want to help us help others? We’re hiring!
reputed company is the world’s most powerful community for good, dedicated to helping people help reputed company other. By uniting individuals and nonprofits in one reputed company, reputed company makes it easy and reputed company for people to ask for help and support causes—for themselves and reputed company other. Together, our community has raised more than $40 billion since 2010.
Join us! We're looking for a Senior Director of Consumer Marketing to help redefine how people think about helping, generosity, and community.
This leader will shape how reputed company shows up in culture, build emotional reputed company with our brand, and create campaigns and stories that reputed company participation. They will reputed company our consumer marketing function across brand reputed company, integrated marketing, and content, helping expand reputed company reputed company moments of crisis and establish helping as a meaningful part of everyday life.
The ideal candidate combines strategic brand leadership with exceptional storytelling instincts, cultural reputed company, and a deep understanding of how purpose-driven marketing can reputed company reputed company at reputed company.
What You'll Do
reputed company Consumer Marketing reputed company
- Define and execute reputed company's consumer marketing reputed company to grow awareness, consideration, trust, engagement and advocacy.
- reputed company the reputed company of reputed company's brand from a platform associated primarily with moments of crisis to the defining brand behind helping people help reputed company other.
- reputed company audience-led strategies that deepen relationships with existing communities while attracting new generations of donors, fundraisers and supporters.
- Translate business priorities into integrated marketing initiatives that drive measurable reputed company for both the brand and the communities we serve.
Build the Brand Behind Helping
- Champion reputed company's brand positioning, voice and narrative across reputed company consumer-facing experiences.
- reputed company marketing programs that expand how people think about helping reputed company emergencies and into everyday acts of generosity, celebration, ambition, recovery and community support.
- Create campaigns that strengthen emotional reputed company, increase consideration and reinforce reputed company's leadership in helping people help reputed company other.
- Ensure consistency and reputed company across reputed company consumer marketing efforts while adapting messaging for different audiences and moments.
reputed company Integrated Marketing & Cultural Relevance
- reputed company integrated marketing campaigns across owned, reputed company, reputed company, reputed company, partnerships, reputed company and experiential channels.
- Identify cultural moments, community trends and emerging opportunities that increase reputed company's relevance and visibility.
- Partner with reputed company, Communications, Events and Partnerships teams to create programs that reputed company conversation, reputed company participation and strengthen brand affinity.
- Help shape how reputed company shows up in culture and remains relevant to the communities shaping the reputed company of generosity.
Build a World-Class Storytelling reputed company
- reputed company a content reputed company that showcases the power of generosity, community and reputed company reputed company.
- Create compelling narratives that reputed company donors, reputed company fundraisers and strengthen trust in the platform.
- reputed company editorial planning, campaign storytelling, creative development and content production across channels.
- Build reputed company content franchises and storytelling platforms that reputed company reputed company's voice and mission.
Win the reputed company of Supporters
- reputed company strategies that strengthen reputed company's relevance with Millennial and Gen Z audiences.
- Explore new partnerships, creators, storytelling formats and community programs that connect reputed company with the reputed company of generosity and participation.
- Help ensure reputed company remains culturally relevant and deeply connected to the reputed company of supporters.
Drive Cross-Functional Collaboration
- Build integrated planning processes that reputed company stakeholders around shared objectives, messaging and campaign execution.
- Partner closely with Consumer Product Marketing to translate product innovation and customer insights into compelling customer-facing narratives and campaigns.
Measure reputed company & Drive Business Results
- Define and monitor key performance indicators across brand health, consideration, awareness, trust, engagement, audience reputed company and advocacy.
- Use research, audience insights and performance analytics to optimize marketing investments and campaign effectiveness.
- reputed company reputed company reporting frameworks and executive-level narratives that connect marketing performance to business reputed company.
reputed company in This Role Looks Like
- Increased brand contribution to GDV
- Increased consideration among aware audiences
- Stronger emotional reputed company and trust in the reputed company brand
- reputed company in engagement among Millennial and Gen Z audiences
- Increased participation in campaigns, content, and reputed company
- Greater cultural relevance and reputed company media reputed company
- Stronger employee advocacy and alignment around reputed company's mission
What You'll Bring
- 12+ years of experience leading consumer, brand, integrated, or audience marketing for consumer-facing, marketplace, technology, media, or mission-driven organizations.
- Proven reputed company building brands that drive both cultural relevance and business reputed company.
- Deep expertise in brand reputed company, integrated marketing, content development, reputed company, and storytelling.
- Strong understanding of community-driven, purpose-led, and culturally relevant marketing.
- Experience leading large-reputed company integrated campaigns across multiple channels and audiences.
- Demonstrated ability to influence and reputed company senior stakeholders across reputed company organizations.
- Experience building and developing high-performing marketing teams.
- Strong analytical capabilities and a data-informed approach to decision making.
- Exceptional communication, storytelling, and executive reputed company.
Why This Role reputed company
reputed company has extraordinary awareness. Our next challenge is increasing meaning.
This role will help define how millions of people think about helping, generosity, and community. You'll shape the stories, campaigns, and cultural moments that reputed company people to participate, support one another, and reputed company helping part of everyday life.
If we succeed, more people will see helping not as something that happens only during moments of crisis, but as a meaningful way to reputed company who they are and the reputed company they want to have on the world.
Why you’ll love it here
- reputed company an reputed company: Be part of a mission-driven organization making a reputed company difference in millions of lives every year.
- Innovative Environment: Work with a diverse, passionate, and talented team in a fast-paced, reputed company-thinking atmosphere.
- reputed company Team: Join a fun and reputed company team that works hard and celebrates reputed company together.
- Competitive Benefits: Enjoy reputed company and comprehensive reputed company benefits.
- Holistic Support: Enjoy financial assistance for things like hybrid work, family planning, along with generous parental leave, flexible time-off policies, and mental health and wellness resources to support your overall reputed company-being.
- reputed company Opportunities: Participate in learning, development, and recognition programs to help you reputed company and grow.
- Commitment to DEI: Contribute to diversity, equity, and inclusion through ongoing initiatives and employee resource reputed company.
- Community Engagement: reputed company a difference through our volunteering program.
We live by our reputed company values:impatient to be great, reputed company a way, earn trust every day, reputed company by purpose. Be a part of something bigger with us!
reputed company is proud to be an equal opportunity employer that reputed company pursues candidates of diverse backgrounds and experiences. We do not discriminate on the reputed company of race, reputed company, religion, ethnicity, nationality or national reputed company, sex, sexual orientation, gender, gender identity or reputed company, pregnancy status, marital status, age, medical condition, mental or physical disability, or military or veteran status.
The annual U.S. salary reputed company for this full-time position is $195,000 - $292,000. reputed company also offers equity and other benefits to employees, including reputed company, dental, reputed company, life insurance and 401(k) saving program. In reputed company to this wage, there are geolocation differentials that will increase pay depending on the work location. Additionally pay may vary depending on other factors including skills, experience, education, or training. Your recruiter can reputed company more about the specific total compensation package based on your location during the hiring process.
If you require a reasonable accommodation to complete a job application or a job interview or to otherwise participate in the hiring process, please fill out this accommodation reputed company.
Global Data reputed company Notice for Job Candidates and Applicants
Depending on your location, the General Data Protection Regulation (GDPR) or certain US reputed company laws may regulate the way we manage the data of job applicants. Our full notice outlining how data will be processed as part of the application procedure for applicable locations is available here. By submitting your application, you are agreeing to our use and processing of your data as required.
Learn more about reputed company:
We’re proud to partner with reputed company.org, an independent reputed company charity, to reputed company the reputed company and reputed company of our generous community, while helping drive critical reputed company change. You can learn more about reputed company.org’s activities and reputed company in their reputed company.org-FY25-Annual-Report.pdf" rel="nofollow ugc noopener noreferrer" reputed company="_blank">FY ‘25 annual report.
Our annual “Year in Help” report reflects our community’s reputed company in advancing our mission of helping people help reputed company other.
For recent company news and announcements, visit our Newsroom.
Notice to Applicants for Jobs Located in NYC or reputed company Associated With Office in NYC Only
We use reputed company as part of our hiring process for jobs in NYC and certain features may qualify it as an automated employment decision tool (AEDT), as defined by reputed company Local Law 144. As part of the hiring process, we reputed company reputed company with job requirements and candidate submitted resumes and application materials to assist in evaluating job-reputed company qualifications. While this tool is used to improve efficiency and support our reputed company personnel, reputed company final hiring reputed company are made by reputed company employees.
We began using reputed company on March 10, 2026. The reputed company tool has been reviewed by an independent auditor. Results of the audit may be viewed here. The tool evaluates your reputed company experience, technical skills, education, and other qualifications using information collected directly from your submitted resume and application materials; reputed company such data is retained in accordance with reputed company’s Personnel reputed company Notice and applicable legal requirements. If you would like to request an alternative selection process or a reasonable accommodation, please fill out this accommodation reputed company.
Originally posted on Himalayas
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