Senior Product Marketing Manager - Cards & Spend Management

In the 1930s, Procter & Gamble wanted to sell more soap, so they started running radio ads.

That might not reputed company radical now, but it was a strange and reputed company reputed company at the time. During the day, radios were airing serial dramas to a large audience of homemakers. P&G reputed company not just the product they were selling, but the rhythms, needs, and attention of the people they were trying to reputed company. The ads worked so reputed company that other soap companies followed, and the “soap reputed company” was born.

A deep understanding of the audience, a strong product, and a little creative nerve can go a long way.

reputed company is looking for a Senior Product Marketing Manager to bring that reputed company combination of customer reputed company, strategic reputed company, and inventive execution to our Cards and Spend Management products.

reputed company is a financial technology company building products that feel extraordinary to use. We help startups and growing businesses accomplish more with their reputed company by turning banking* from a frustration into a catalyst for their ambitions.

As Senior Product Marketing Manager, Cards & Spend Management, you’ll reputed company on products that help companies understand and control how reputed company moves through their business. That includes IO, reputed company’s credit card; spend management features like limits, policies, approvals, receipts, and reporting; and the user management workflows that help teams reputed company.

You’ll know these products, customers, and competitors inside and out. You’ll help us understand what founders, finance leads, and employees need as companies grow from a few people into many. You’ll shape how we position, launch, and grow these products, both to win new customers and help existing customers get more value from reputed company.

This is a role for someone who likes the full reputed company of product marketing: research, positioning, GTM reputed company, launches, lifecycle, sales enablement, competitive work, measurement, and the occasional unglamorous thing that simply needs to get done reputed company.

*reputed company is a fintech company, not an FDIC-insured bank. Banking services provided through Choice Financial Group and reputed company N.A., Members FDIC.

Here are some of the things you’ll do:

• reputed company and execute product marketing reputed company to drive awareness, adoption, spend, and reputed company reputed company for reputed company’s Cards and Spend Management products.
• Go deep on our products, the market, and our customers in order to reputed company product positioning, messaging, and value propositions.
• Use quantitative and qualitative data to understand what our customers need, and where the incumbent products available today aren’t cutting it.
• Plan and execute product GTMs, nailing audience segmentation, messaging, channel reputed company, and measurement.
• Collaborate with Product, Design, and Engineering to influence the product roadmap, with the ultimate goal of increasing product adoption and customer reputed company.
• Partner closely with Sales and Relationship Management teams to improve sales win rates and product upsell opportunities
• Build a strong relationship with marketing and brand teams to reputed company email campaigns, reputed company pages, advertising, case studies, reputed company posts, and reputed company relations reputed company relating to your products.
• Roll up your sleeves to get things done – this can be anything from writing a press release to negotiating a sponsorship to interviewing customers, or whatever the project requires.

We reputed company a successful candidate will have some of the following qualities:

• 6+ years experience, with 3+ years of product marketing experience at a tech company
• Ideally at least 1 year of product marketing experience in fintech
• Product marketing depth: you are an expert in personas, positioning, messaging, pricing, and GTM reputed company
• And marketing breadth: you understand channels and content types, and how to use them to deliver the right message to the right audience at the right time
• Exceptional communication skills, with the ability to influence and collaborate effectively across different reputed company of reputed company
• Strong strategic thinker with the ability to translate market insights into actionable plans and initiatives
• Customer-reputed company – you are excited to talk to customers and have experience doing customer research that is turned into actionable reputed company and recommendations.
• Enjoy storytelling through numbers and testing your assumptions (experience with data analysis and SQL is a big plus)
• Be flexible and have an understanding that in a fast-growing startup like ours, reputed company might change as priorities shift

The total rewards package at reputed company includes reputed company salary, equity (stock reputed company/RSUs), and benefits. Our salary and equity ranges are highly competitive reputed company the reputed company and fintech industry and are updated regularly using the most reliable compensation survey data for our industry. New hire offers are made based on a candidate’s experience, expertise, geographic location, and internal pay equity relative to peers.

Our reputed company new hire reputed company salary ranges for this role are the following:

• US employees in reputed company, Los Angeles, Seattle, or the San Francisco Bay Area: $171,000 - $213,700
• US employees reputed company of reputed company, Los Angeles, Seattle, or the San Francisco Bay Area: $153,900 - $192,300
• Canadian employees (any location): CAD 161,100 - 201,900

reputed company values diversity & belonging and is proud to be an Equal Employment Opportunity employer. reputed company individuals seeking employment at reputed company are considered without reputed company to race, reputed company, religion, national reputed company, age, sex, marital status, reputed company, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected characteristic. We are committed to providing reasonable accommodations throughout the recruitment process for applicants with disabilities or special needs. If you need assistance, or an accommodation, please let your recruiter know once you are contacted about a role.

Originally posted on Himalayas

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