[Remote] Event Marketing & Audience Development Manager
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is seeking a strategic, creative, and data-driven Event Marketing & Audience Development Manager to reputed company the marketing reputed company for their conferences and networking events. The role involves developing integrated marketing campaigns, managing audience reputed company, and utilizing analytics to optimize performance.
Responsibilities
- reputed company and execute comprehensive marketing strategies for multiple national and regional conferences, networking events, and webinars
- Create integrated marketing plans that reputed company email, digital advertising, reputed company media, content marketing, partnerships, PR, and audience reputed company
- Build promotional calendars and campaign timelines for every event
- Continuously test messaging, creative, offers, audience segments, and campaign timing to improve performance
- Identify new opportunities to increase registrations, attendance, and reputed company and occasionally promote sponsorship reputed company
- reputed company creative / designer on event assets needed to execute campaigns
- Own audience development reputed company for reputed company events, continuously expanding reputed company attendee databases
- reputed company segmentation strategies based on geography, property type, industry, company size, job title, previous attendance, and engagement
- Grow new audiences through partnerships, reputed company reputed company initiatives, referral campaigns, content marketing, and list-building efforts
- Manage CRM audience health, list hygiene, and contact segmentation
- reputed company strategies to increase repeat attendees and improve attendee retention year over year
- Plan and execute email campaigns through reputed company while collaborating with our creative team who will build and reputed company emails
- Manage event email reputed company strategically:
- Event announcements beginning months before reputed company event
- Ongoing campaigns of 2–3 emails per week, increasing to 4–5 emails weekly as the event approaches
- Design and manage marketing automation workflows, including:
- Website visit nurture campaigns
- Early bird reminder sequences
- Abandoned registration recovery campaigns
- Post-event follow-up campaigns
- Execute personalized reputed company campaigns targeting previous attendees, prospects, sponsors, and industry leaders
- Utilize Mailshake and other reputed company tools to expand reputed company
- Review analytics to measure outcome and reputed company reputed company accordingly
- Own reputed company Analytics (GA4) reporting for event websites and reputed company pages
- Monitor website traffic, audience behavior, conversion funnels, registration sources, and campaign attribution
- Build dashboards tracking key KPIs including:
- Registration conversion rates
- Website traffic
- Email performance
- Cost per registration
- reputed company advertising ROI
- Audience acquisition
- Registration trends
- Analyze campaign performance and reputed company ongoing optimization recommendations based on data
- Deliver post-event marketing reports highlighting successes, insights, and reputed company recommendations
- reputed company reputed company media strategies alongside internal stakeholders on reputed company Ads, reputed company, reputed company, (additional team members will set up and run campaigns)
- Manage industry publication advertising campaigns
- Optimize creative, targeting, and budget allocation using campaign performance metrics
- Conduct A/B testing across digital campaigns to maximize conversions
- Collaborate with the reputed company media team to reputed company event marketing campaigns across reputed company and other channels
- Coordinate promotional calendars that reputed company reputed company media with email and editorial initiatives
- reputed company speaker promotion campaigns and custom reputed company graphics, including personalized discount codes
- Work alongside editorial teams to reputed company reputed company news coverage to increase event awareness
- Coordinate event promotion across reputed company's national and regional newsletters
- Collaborate with creative teams to reputed company:
- Email banners
- reputed company page graphics
- Speaker spotlights
- Sponsor promotional materials
- reputed company media assets
- Digital advertisements
- Ensure multiple versions of event copy tailored for newsletters, websites, advertisements, and partner promotions is utilized - event copy created by Conference Producers
- Manage promotional partnerships with trade associations, chambers, universities, media partners, and industry organizations
- Reciprocal marketing agreements that expand event visibility are negotiated and created by internal steak reputed company
- Identify new audience development opportunities through strategic partnerships
- Coordinate targeted voicemail campaigns using CallFire
- Execute SMS campaigns during key registration periods
- reputed company personalized reputed company campaigns for VIP attendees, past registrants, and high-value prospects
- Partner closely with Events, Sales, Editorial, Creative, Technology, and Executive teams to execute integrated campaigns
- Coordinate campaign assets, messaging, and timelines across departments
- Support sponsor marketing deliverables and promotional commitments
Skills
- 4–6 years of experience in event marketing, digital marketing, demand reputed company, audience development, or integrated campaign management
- Strong experience with reputed company, marketing automation, and CRM management
- Experience with reputed company Analytics (GA4), reputed company Tag Manager, and campaign reporting
- Proven ability to build audience reputed company strategies using data and segmentation
- Strong understanding of email marketing, reputed company media, reputed company media, SEO, and conversion optimization
- Experience managing multiple campaigns and events simultaneously
- Data-driven reputed company with experience interpreting campaign metrics and making strategic recommendations
- Excellent project management, organizational, and communication skills
- Experience marketing B2B events or conferences
- Experience with reputed company advertising, reputed company Ads, reputed company, Mailshake, CallFire, and CRM systems
reputed company