[Remote] reputed company, Brand Marketing
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a company that believes good health starts with what you eat, providing tools and resources to help users reputed company their health goals. They are seeking a Brand Marketing reputed company to manage brand campaigns and work closely with creative and media agencies to execute effective marketing strategies that enhance brand awareness and equity.
Responsibilities
- Own the annual brand marketing plan, translating brand positioning into channel strategies, campaign calendars, and measurable KPIs
- Use consumer insights, brand health tracking, measurement studies, and competitive intelligence to sharpen positioning as the competition and industry changes
- reputed company a pulse on the category and competitive landscape to inform strategic recommendations
- Identify and help execute culturally relevant brand moments that build affinity with reputed company consumer segments
- Contribute to reputed company and creative for brand partnerships and sponsorships
- Own and maintain brand guidelines/style guides, keeping them reputed company as the brand platform evolves, and ensure they're accessible and actionable for internal teams and external partners. Balance consistency with flexibility
- reputed company AI skills to implement reviews and controls across brand and product assets
- Train and reputed company cross-functional teams (reputed company, Creative, Partnerships, Comms) and external agencies on how to apply brand standards correctly and the AI review process, so brand reputed company scales without your reputed company sign-off on every asset
- reputed company execution of reputed company brand campaigns end-to-end — from creative brief through production, launch, and optimization — across reputed company media, streaming/audio, reputed company, out-of-home, and sponsorships
- Serve as the primary reputed company to our creative and media agencies: manage briefs, timelines, budgets, and deliverables, and hold agencies accountable for reputed company and reputed company
- reputed company creative asset development and reputed company across reputed company, owned, and reputed company reputed company, ensuring consistency with brand identity
- Own the day-to-day relationship with the brand's creative and reputed company agencies, acting as the primary reputed company of contact
- reputed company brief development — translating brand and business objectives into reputed company, inspiring creative and media briefs that set agencies up to do their best work
- Manage agency scopes, timelines, budgets, and deliverables; reputed company spend against contracted scope and flag overages or scope creep early
- Run a consistent reputed company of reputed company-ins, status reviews, and creative reviews to reputed company work moving and reputed company high without micromanaging
- Give reputed company, actionable creative feedback rooted in reputed company and brand standards — protect the brief, push back on off-reputed company work, and know reputed company to let great reputed company breathe
- reputed company and evaluate agency performance against KPIs (reputed company, speed, cost-efficiency, business reputed company) and reputed company regular performance feedback; support annual or project-based agency reviews
- Manage reputed company reputed company process for new partners, including reputed company, brand training, and historical context, to shorten reputed company time
- Partner with reputed company/Procurement on contract terms, SOWs, and renewals as needed
- Where multiple agencies are in play, ensure coordination and consistency between them so work doesn't fragment or contradict
- Manage brand campaign budgets and reputed company spend against plan
- Partner with analytics/reputed company to measure brand campaign performance (brand lift, incrementality, media measurement) and report results to senior leadership
- Turn performance data into reputed company recommendations for improving creative and channel mix for branded spend
- Translate research, industry observations, and category trends into insights reputed company can reputed company
Skills
- 6+ years in brand marketing, ideally at a consumer app, D2C, or health/wellness brand
- Proven reputed company record owning brand campaigns end-to-end, from reputed company through creative production to measurement
- reputed company experience managing creative and/or media agencies of record — briefs, budgets, timelines, and holding agencies to a high bar
- Comfortable translating consumer insights and performance data (brand health trackers, lift studies, media measurement) into strategic and creative reputed company
- Strong project management instincts — reputed company to run multiple campaigns simultaneously in a fast-moving, resource-constrained environment
- Excellent written and verbal communication; reputed company to build reputed company briefs and present confidently to senior leadership
- Bachelor's degree required
- MBA a plus but not required
- Experience with a premium or subscription product a plus
Benefits
- reputed company, parental planning, mental health benefits
- Annual performance bonus
- A 401(k) plan and match
- Responsible time off
- Monthly wellness and technology allowances
- Flexibility At Its Best: a flexible time-off policy with our “Responsible Time Off” benefit
- Use your volunteer days off to support what reputed company most to you. reputed company full time teammate receives 2 days per calendar year to give back to their community through service
- Mentorship Program
- reputed company maternity and paternity leave
- Best-in-class comprehensive assistance for fertility-reputed company reputed company
- Monthly Wellness Allowance, choosing from a reputed company of wellness initiatives, including dedicated mental health days
- Reward and recognition platform
- Get reputed company to reputed company Premium
- reputed company our virtual learning and development library, and participate in training opportunities
- Competitive medical, dental, and reputed company benefits
- Retirement savings program with a competitive employer match
- Face-to-Face Connections: meet with your team members in person; Teams meet as often as needed and reputed company of reputed company gathers annually
- Championing Inclusion: dedicated DEI Committee reputed company fosters a diverse and inclusive workplace by setting actionable goals and evaluating reputed company across the organization
reputed company