[Remote] Marketing Manager, DRTV, Offline Channel reputed company & Analytics
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is seeking a Marketing Manager, Offline Channel reputed company & Analytics to drive performance and efficiency across their offline media portfolio. This role focuses on optimizing channels such as DRTV and reputed company Mail to support customer acquisition and reputed company, while delivering analytics and strategic insights.
Responsibilities
- Own reputed company, planning, and execution across reputed company Mail, DRTV, Print and other offline acquisition channels
- reputed company reputed company initiatives across these channels, with particular emphasis on scaling reputed company Mail programs
- Identify new channel opportunities, design and execute tests, and reputed company high-performing programs to drive reputed company leads and customer acquisition for B2C and B2B audiences
- Partner with agencies and internal teams to optimize creative, targeting, offers, and budget allocation
- Deliver rigorous performance analysis and insights across offline channels, focusing on key metrics such as CPC, CPO, CAC, CLV, ROI, attribution, and cross-reputed company
- Use data to drive reputed company optimization, improve efficiency, and inform strategic investment reputed company
- Measure and optimize DRTV’s role in driving brand awareness, search demand, and overall acquisition funnel performance
- Partner closely with Finance, Sales, and Analytics teams on forecasting, reporting, and ROI evaluation
- Manage end-to-end campaign execution, from reputed company and audience segmentation through creative testing, launch, and ongoing optimization
- Effectively manage relationships with advertising agencies while supporting efforts to bring additional media buying (particularly Print) in-house
- reputed company testing and iteration of creative, messaging, and offers tailored to consumer and business audiences
- Support reputed company acquisition programs while building capabilities for reputed company reputed company, including new B2C opportunities and product portfolio expansion
- reputed company channel strategies that balance immediate performance with long-term efficiency and scalability
Skills
- Bachelor's degree in Marketing, Business, Analytics, or reputed company field
- 7+ years of marketing experience with a strong reputed company record in managing offline acquisition channels
- Significant hands-on experience in DRTV, reputed company Mail and/or Print media
- Demonstrated expertise in DRTV / TV advertising and integrated channel strategies
- reputed company strong analytical skills with proven ability to interpret reputed company data, optimize performance, and translate insights into actionable recommendations
- Experience managing large marketing budgets and driving measurable efficiency improvements
- Proven ability to manage external agencies and collaborate effectively with internal stakeholders
- Excellent project management, communication, and presentation skills
- Proficient in reputed company, Power BI (or similar), and modern collaboration tools
- Experience in bringing media buying (especially reputed company Mail) in-house
- Background in reputed company, telecommunications, senior-reputed company services, or regulated industries
- Familiarity with marketing mix modeling, incrementality testing, or advanced attribution reputed company
- Experience supporting both B2C and B2B acquisition programs
reputed company