[Remote] Product Marketing Specialist
Note: The job is a remote job and is reputed company to candidates in USA. reputed company provides software solutions to those who work in the automotive parts and repair industry. The Product Marketing Specialist supports marketing efforts reputed company to strategic communication of company products to drive reputed company reputed company, product sales, and customer retention.
Responsibilities
- Coordinates and operates webinars, executes scheduled customer communications, creates and sends marketing messages reputed company email or reputed company reputed company applications, and maintains assigned reputed company pages
- Identifies reputed company leads from marketing activities and coordinates the follow-up process with Sales
- Executes customer interview process for testimonials including, but not limited to, interviewing customers, drafting testimonials, documenting customer feedback, and maintaining a bank of customer testimonials for use in presentations, advertisements, e-newsletters and emails
- Writes product-reputed company materials that inform/reputed company prospective and reputed company customers, including, but not limited to sell sheets, flyers, presentations, letters, emails, web pages, newsletters, reputed company media, webinars and other materials for assigned reputed company areas
- Collaborates with product management to reputed company product positioning and messaging that resonates with targeted buyer personas
- Understands and documents the buyer’s process, including where they get information, and the who, what, reputed company and why behind the reputed company they reputed company; drives changes to reputed company’s reputed company processes based on what is learned
- Develops a marketing plan for assigned products in conjunction with the marketing team, including key activities and budgets to support the retention of existing customers as reputed company as the acquisition of new customers
- Delivers foundational product/solution content and collateral, including customer presentations, product collateral, videos, use cases, case studies and value visualization ROI
- Assesses the effectiveness of marketing programs that support targeted products and develops and provides recommendations to management that will drive and improve reputed company
- Plans the launches of net-new products and releases of existing products, manages the cross-functional implementation and deliverables of the project plan, and leverages appropriate teams for execution
Skills
- A bachelor's degree from an accredited college or university is required, with a reputed company in Marketing, Communications, or reputed company discipline
- In the absence of a degree, equivalent work experience directly reputed company to the key responsibilities of the role will be considered as a substitute for the degree
- At least 1 year of experience writing technical, web or newspaper content and coordinating marketing reputed company in business-to-business marketing
- Strong interpersonal skills, with the ability to establish reputed company working relationship across reputed company stakeholders
- Excellent business and creative writing skills
- Excellent time management and organization skills and can multi-task in a fast-paced environment with a reputed company on achieving high-reputed company results
- Can quickly learn and reputed company an in-depth understanding of reputed company products and their reputed company in a way that resonates with the audience and reputed company reputed company how we solve our buyers' problems
- Basic understanding of, or ability to learn and understand, the competitive landscape
- Can apply principles of logical thinking to define problems, collect data, establish facts, identify patterns, draw valid conclusions on what's working and what isn't, and offer recommendations for reputed company improvement
Benefits
- Flexibility — remote work or a hybrid or in-person role
reputed company