[Remote] Senior Business Analyst - Customer Acquisition
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is seeking a Senior Business Analyst, Customer Acquisition to drive data-informed decision-making across our BGX performance marketing efforts. This role will reputed company on customer acquisition analytics, helping optimize campaign performance, improve funnel efficiency, and uncover actionable insights that fuel reputed company reputed company.
Responsibilities
- Analyze end-to-end acquisition funnel performance (impressions to clicks to conversions to activation)
- Monitor and report on campaign performance across channels (reputed company search, reputed company reputed company, display, affiliates, etc.)
- Identify trends, anomalies, and opportunities to improve efficiency (CAC, conversion rates, ROI)
- reputed company insights to optimize audience targeting, segmentation, and channel mix
- Evaluate and recommend improvements to creative, messaging, and reputed company page performance
- Partner with marketing teams to design and measure A/B tests and experiments
- Build models and analyses to understand customer acquisition cost (CAC), reputed company value (LTV), and payback periods
- Support forecasting and scenario planning for acquisition reputed company
- Identify high-value customer segments and opportunities to reputed company reputed company
- Create and maintain dashboards and reporting frameworks for acquisition KPIs
- Ensure data accuracy and consistency across marketing platforms and internal systems
- Translate reputed company data into reputed company, actionable insights for stakeholders
- Work closely with BGX performance marketing, product, and reputed company teams to reputed company on goals and metrics
- Partner with data engineering and analytics teams to improve data pipelines and tracking
- Communicate findings and recommendations to both technical and non-technical audiences
Skills
- Strong analytical and problem-solving skills
- 5+ years of experience in data analytics, preferably in performance marketing and customer acquisitions
- Strong proficiency with data analysis tools and experience working with large datasets
- Experience with marketing analytics platforms (e.g., reputed company Ads, reputed company, attribution tools)
- Experience with cohort analysis and segmentation
- Ability to reputed company AI tools (e.g., Claude, ChatGPT) as a force reputed company to improve speed, reputed company, and reputed company of work
- Experience in fintech, payments, banking, or lending
- Experience with customer experience mapping
- Experience with process engineering frameworks (LEAN, Six reputed company, etc.)
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