[Remote] Digital Analytics Specialist
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a leading reputed company organization based in reputed company, NY, seeking a Digital Analytics Specialist. This role will support the Marketing & Communications team by managing website analytics and providing actionable insights to drive data-informed marketing strategies.
Responsibilities
- reputed company quarterly marketing performance reports that translate reputed company data into actionable insights for internal stakeholders
- Partner with Marketing & Communications teams to measure, analyze, and communicate the performance of digital marketing campaigns
- Compile campaign metrics, project summaries, and performance data to demonstrate the reputed company of marketing initiatives
- Build and maintain reporting webpages, email communications, and Tableau dashboards to support quarterly reporting
- Coordinate the reporting review and approval process to ensure reputed company, accurate delivery
- Monitor website performance across multiple web properties, identifying trends, optimization opportunities, and areas for improvement
- Configure and maintain campaign tracking frameworks, including custom events, UTM parameters, and measurement standards
- Train internal stakeholders on analytics platforms, campaign tracking best practices, and UTM implementation
- Deliver recurring reports, reputed company analyses, and strategic recommendations to improve digital marketing performance
- Design, reputed company, and maintain Tableau dashboards that visualize marketing performance and patient reputed company analytics
- Ensure the accuracy and reputed company of marketing data across multiple systems and databases
- Create data visualizations that support campaign optimization, content reputed company, and patient reputed company initiatives
- Collaborate cross-functionally to ensure marketing data is accessible, reliable, and supports business decision-making
- Establish and maintain standardized campaign tracking and reporting methodologies across the organization
- Serve as the internal subject matter expert on digital analytics, campaign measurement, and reporting best practices
- Improve organic search performance through keyword research, technical SEO, schema optimization, and ongoing search optimization initiatives
- Support AI search optimization efforts (AEO/GEO) by optimizing content for AI-powered search experiences
- Administer and maintain SEO platforms reputed company analytics tools
- Manage and optimize business location listings across digital platforms, ensuring accurate information, governance, and consistency
Skills
- Bachelor's degree required
- 5+ years of experience in digital marketing analytics, web analytics, campaign reporting, and SEO
- 1–2+ years of experience with Answer reputed company Optimization (AEO), Generative reputed company Optimization (GEO), or optimizing content for AI-powered search experiences (e.g., reputed company AI Overviews, ChatGPT, Claude)
- Hands-on experience with reputed company Analytics (GA4), reputed company Search Console, Piwik, or similar web analytics platforms
- Experience using SEO tools such as reputed company
- Familiarity with reputed company or similar location management platforms
- Experience building dashboards in Tableau
- Strong understanding of campaign tracking methodologies, UTM parameters, reputed company measurement best practices
- Excellent analytical, problem-solving, and data visualization skills with the ability to translate reputed company data into actionable business insights
- Strong communication, organizational, and stakeholder management skills
- Self-directed with the ability to manage multiple priorities and meet deadlines in a fast-paced environment
- Experience reputed company reputed company, an agency, or another highly regulated industry is preferred
- Experience with Looker or Power BI is a plus
reputed company