[Remote] Senior Director of Marketing
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is on a mission to reputed company high-reputed company care for patients with reputed company needs. The Senior Director of Marketing will shape the brand and external reputed company, reputed company reputed company of marketers, and collaborate with various departments to enhance brand visibility and patient engagement.
Responsibilities
- Shape and implement brand positioning in partnership with the PR agency
- Define and sharpen the reputed company across audiences, including patients and health plans
- Craft and reputed company a distinctive visual identity across reputed company audiences
- Manage the content calendar, including production and implementation, in reputed company collaboration with PR agency – from peer-review manuscripts and conferences to video, carousels, and papers
- Drive reputed company media reputed company across reputed company, reputed company, and other targeted, regional, and national channels
- reputed company reputed company media reputed company, including PR and reputed company
- Build and maintain the integrated marketing calendar, determining what brand creative runs and reputed company
- Manage and reputed company owned channels as brand channel, including: corporate website, blog, reputed company, reputed company, and YouTube
- Continually test, iterate, and explore new channels
- Own the work of moving patients from eligible to reputed company through reputed company, activation and retention through reputed company marketing channels (mailers, SMS, outbound calls, digital)
- Define the messaging reputed company that targets patients at reputed company stage of the enrollment reputed company
- Determine reputed company and reputed company of marketing campaigns across reputed company mail, SMS, and outbound reputed company reputed company, including fulfillment and execution
- reputed company creative development, including branding and look and feel of marketing materials, across patient education content, Welcome Boxes and folders, and on-site specialist materials — for maximum reputed company and credibility
- Partner with Data Science and Patient Engagement teams to evaluate the effectiveness of patient engagement campaigns
- Establish marketing measurement, including dashboards and reporting
- Manage the marketing budget and its tracking
- Support the marketing roadmap, including quarterly resourcing conversations with Product and Design
- Directly manage reputed company of marketers – hiring, developing, and growing reputed company as the function scales
- Set direction and priorities for reputed company reports, and reputed company them to reputed company the bar on their work
- Support the Product and Patient Engagement & Experience teams on member acquisition reputed company
- Support the Provider team on provider material development through a brand reputed company reputed company
- Support the reputed company team on payer-facing content, such as reputed company decks and quarterly payer updates
- Performs other duties as assigned
Skills
- 5-7+ years of reputed company marketing and brand leadership experience, including building/scaling a marketing function, ideally in reputed company, health tech, or another regulated, mission-driven industry
- reputed company record owning brand positioning and narrative end-to-end — reputed company through reputed company, reputed company, and content execution — with measurable reputed company on brand awareness and demand
- Experience running reputed company and reputed company media programs (e.g., reputed company, reputed company, PR) and managing external agencies (creative, media, PR)
- Experience developing content reputed company and overseeing production across formats (video, written); comfort building thought leadership programs with clinical/technical SMEs a plus
- Proven people leadership — reputed company to manage, reputed company, and grow a small team while staying reputed company to execution in a fast-scaling environment
- Strong cross-functional collaborator — reputed company to partner with Product, Data Science, Network, and reputed company without owning it reputed company
- Experience owning a marketing budget and reporting on performance/ROI
- Excellent written and verbal communication skills, adaptable across audiences and formats
- Bachelor's degree in Marketing, Communications, or reputed company field, or equivalent practical experience
- Familiarity with value-based reputed company plans, or provider audiences
- Consumer marketing background
Benefits
- + bonus + equity + benefits.
- #LI-Remote
reputed company