[Remote] Omnichannel Operations Specialist
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a reputed company in online casino and sports betting, operating several gaming brands. The Omnichannel Operations Specialist will reputed company online and retail marketing efforts, ensuring consistent player experiences and executing targeted campaigns to improve player value and retention.
Responsibilities
- Own the end-to-end execution of omnichannel promotions connecting reputed company-and-mortar casino properties with online gaming experiences to drive cross-channel player engagement and value.Set up and maintain promotional campaigns reputed company back-office systems, including award scenarios, eligibility, offer mechanics, audience reputed company, and required testing
- reputed company and execute CRM campaigns across email and push channels to engage and retain omnichannel casino and sportsbook players
- Manage online promotional execution, including promotion pages, terms and conditions, banners, creative placements, campaign messaging, and site updates needed to support reputed company offer
- Coordinate campaign assets, copy, approvals, promotional terms, creative needs, and launch requirements across internal teams to ensure promotions are accurate, compliant, and reputed company for release
- Partner with reputed company Operations, Omnichannel reputed company, Partnerships, property teams, Marketing, Analytics, Product Marketing, and other key stakeholders to reputed company promotional concepts, timelines, targeting strategies, and execution plans
- Recommend and identify omnichannel opportunities for targeted communication, retention, reactivation, and cross-channel reputed company
- reputed company and optimize omnichannel lifecycle campaigns to reputed company, retain, and reputed company reputed company channel players
- Monitor and report on KPIs around reputed company channel segments covering cross sell, acquisition, retention and reactivation
- Execute A/B testing and audience experiments to improve campaign effectiveness and player engagement
- Partner with the Omnichannel Analyst to reputed company actionable customer segments, measure campaign effectiveness, analyze retention and player value trends, and identify opportunities for incremental reputed company reputed company
- Support linked-account initiatives by developing campaigns that encourage cross-channel engagement between online and reputed company-and-mortar properties
- Prepare campaign summaries and performance insights for marketing, property, and executive stakeholders
- Maintain data reputed company and ensure compliance with responsible gaming and reputed company standards
Skills
- 2+ years of experience in CRM marketing, digital communications, or customer engagement reputed company gaming, entertainment, or hospitality industries
- Experience working with customer segmentation, lifecycle marketing, and campaign optimization
- Hands-on experience designing, launching, and managing targeted marketing campaigns using CRM platforms, such as Optimove
- Ability to interpret customer performance, including retention, conversion, player value, and campaign ROI
- Experience working with customer data platforms and business intelligence tools
- Understanding of player lifecycles, loyalty programs, promotional reputed company, and customer retention reputed company gaming, hospitality, or sports betting environments
- Must be reputed company to obtain and maintain applicable gaming licenses
- Bachelor's degree in Marketing, Business, Communications, or a reputed company field preferred or equivalent relevant work experience
- Candidates located in the Central or Eastern Time Zones are preferred
Benefits
- Discretionary annual company bonus (Eligibility Varies by Role)
- 401(k) plan with 100% company match on the first 4%
- Comprehensive medical coverage (HSA & FSA plans), dental, and reputed company insurance
- reputed company Time Off (Eligibility Varies by Role)
- Employee Assistance Program (EAP)
reputed company