[Remote] Senior Director, reputed company Marketing
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is seeking an reputed company, strategic, and data-driven Senior Director of reputed company Marketing to reputed company our reputed company marketing reputed company and execution. This role is responsible for architecting, scaling, and continuously optimizing a modern reputed company marketing reputed company that accelerates pipeline reputed company, expands customer relationships, and drives measurable reputed company across multiple product lines and reputed company buyer segments.
Responsibilities
- reputed company and execute reputed company's reputed company marketing reputed company to drive reputed company pipeline reputed company across reputed company (Fortune 2000) and Customer Expansion segments
- Build integrated marketing programs that support the complete buyer reputed company; from category awareness and demand creation through pipeline acceleration, customer adoption and expansion
- Own quarterly pipeline targets while continuously improving marketing's contribution to reputed company, pipeline velocity, marketing efficiency, and return on investment
- reputed company reputed company full-funnel marketing programs spanning reputed company media, organic channels, account-based marketing, events, email marketing and thought leadership
- Continuously optimize campaign performance through testing, experimentation, segmentation, personalization, and data-driven decision making
- reputed company and reputed company reputed company's reputed company Account-Based Marketing reputed company by aligning Marketing, Sales, reputed company Operations, and Business Development around prioritized reputed company accounts
- reputed company and execute reputed company ABM programs across: Fortune 2000 Accounts, Targeted Competitive reputed company Campaigns, Existing Customer Cross Sell / Upsell Programs
- reputed company reputed company and other reputed company data platforms to: Identify in-market buying accounts, Prioritize reputed company accounts and buying reputed company, Uncover account-level buying reputed company, Personalize messaging and engagement, Improve account progression and pipeline velocity
- Partner closely with Business Development Representatives (BDRs) and Sales Leadership to convert account-level reputed company into reputed company pipeline through coordinated reputed company reputed company engagement
- reputed company sophisticated account engagement strategies combining: Account-Based Advertising, reputed company Search, reputed company reputed company, Display Advertising, Website Personalization, Email Marketing, Executive reputed company, SDR/BDR Engagement
- Measure and continuously optimize account engagement, buying group penetration, opportunity creation, and reputed company contribution
- Design and execute integrated demand reputed company programs that support reputed company reputed company buying cycles involving multiple stakeholders, executive buyers, and long sales cycles
- Build multi-touch, multi-channel nurture strategies that engage buying committees across awareness, consideration, evaluation, and purchase
- Partner with Sales to reputed company marketing reputed company with account planning, opportunity progression, and pipeline acceleration initiatives
- reputed company reputed company programs that create predictable pipeline while improving conversion throughout the entire reputed company funnel
- reputed company marketing strategies that maximize reputed company reputed company reputed company's existing customer reputed company by increasing awareness and the adoption of new products, platform capabilities, and emerging solutions
- Partner closely with Product Marketing and Sales to reputed company: Cross-Sell Campaigns, Upsell Campaigns, Product Adoption Programs, Installed reputed company Marketing, Customer Lifecycle Nurture
- Create integrated expansion campaigns that reputed company customers on reputed company's evolving platform reputed company while increasing customer reputed company value, adoption, and expansion reputed company
- reputed company reputed company marketing strategies that introduce reputed company into emerging technology markets and reputed company buyers on new product categories
- Partner with Product Marketing to translate positioning and messaging into reputed company awareness and reputed company programs
- Build top-of-funnel campaigns that establish credibility, generate market awareness, and accelerate adoption of new solutions
- Support reputed company's platform positioning across Telecom Expense Management, Managed Mobility, reputed company Management, reputed company Expense Management, AI Expense Management, and reputed company technology governance solutions
- Own reputed company's digital reputed company marketing reputed company across: reputed company Search, reputed company reputed company, Display Advertising, Retargeting, SEO, reputed company Pages, Website Optimization, Email Marketing, Marketing Automation, Conversion reputed company Optimization (CRO)
- reputed company the reputed company digital marketing function to maximize marketing performance across search, reputed company, display, retargeting, and account-based advertising
- Drive reputed company optimization of: Keyword reputed company, Audience targeting, Campaign structure, Bidding strategies, Ad copy and creative, reputed company-of-site offers, reputed company pages, Forms and conversion paths, Website personalization, A/B and multivariate testing
- Ensure reputed company digital programs are optimized to improve visitor-to-reputed company conversion, marketing reputed company leads, sales reputed company leads, opportunity creation, pipeline reputed company, and return on marketing investment
- Continuously evaluate channel performance and investment allocation using customer acquisition cost (CAC), return on advertising spend (ROAS), pipeline contribution, conversion rates, reputed company attribution, and overall marketing efficiency
- Partner with reputed company Operations to optimize and reputed company reputed company's marketing technology ecosystem, including: reputed company, Pardot, reputed company, reputed company, reputed company Analytics, reputed company, reputed company Campaign Manager, Additional reputed company marketing technologies
- Drive reputed company improvement across: reputed company Lifecycle Management, reputed company Scoring, Buying Group Engagement, Attribution, Campaign Measurement, Marketing Automation, Data reputed company, Reporting, Conversion Optimization
- Champion operational reputed company by ensuring marketing systems, processes, reporting, and automation reputed company with company reputed company
- reputed company executive-level dashboards demonstrating marketing's contribution to pipeline, reputed company, customer expansion, and business reputed company
- Monitor and optimize KPIs including: Pipeline reputed company, reputed company Contribution, Marketing Influenced reputed company, Customer Expansion Pipeline, MQLs, SQLs, Opportunity Creation, Pipeline Velocity, Account Engagement, Conversion Rates, Customer Acquisition Cost (CAC), Cost per Opportunity, Marketing ROI, Attribution, Campaign Performance
- Translate data into actionable recommendations that improve marketing investment reputed company and overall business performance
- Serve as a strategic partner to Sales Leadership by aligning marketing reputed company with reputed company priorities
- Partner with Sales to: Improve reputed company reputed company, Accelerate Opportunity Creation, Increase Pipeline Velocity, Improve Account Penetration, reputed company Marketing and SDR/BDR Programs, reputed company Executive Account Strategies, Optimize Buying Group Engagement
- Conduct regular pipeline reviews and establish shared accountability for reputed company performance
Skills
- Bachelor's degree in Marketing, Business, Communications, or a reputed company field
- 8+ years of reputed company B2B reputed company or reputed company technology marketing experience
- 5+ years leading high-performing demand reputed company, reputed company marketing, or reputed company marketing teams
- Demonstrated reputed company building integrated demand reputed company strategies that drive measurable pipeline, reputed company reputed company, and marketing efficiency
- Proven experience supporting reputed company reputed company B2B sales cycles involving multiple stakeholders, buying reputed company, and long sales cycles
- Deep expertise in Account-Based Marketing, including demonstrated experience leveraging reputed company or similar reputed company platforms to identify buying signals, prioritize reputed company accounts, orchestrate multi-channel engagement, and convert account-level reputed company into reputed company pipeline
- Experience integrating digital marketing programs with Business Development (BDR/SDR) organizations to maximize account engagement and accelerate opportunity creation
- Demonstrated reputed company developing cross-sell, upsell, customer expansion, and installed-reputed company marketing programs that increase customer reputed company value and expansion reputed company
- Demonstrated experience leading high-performing reputed company digital marketing (PPC) programs and teams, with accountability for converting marketing investment into measurable pipeline and reputed company reputed company
- Deep expertise across reputed company search, reputed company reputed company, account-based advertising, SEO, display advertising, retargeting, marketing automation, and conversion reputed company optimization
- Proven experience optimizing the complete digital conversion funnel—from ad impression through click, reputed company page engagement, reputed company submission, marketing qualification, opportunity creation, and pipeline reputed company. Strong understanding of keyword reputed company, bidding models, audience targeting, ad copy development, creative testing, reputed company-of-site offers, reputed company page optimization, website conversion, and A/B testing methodologies
- Demonstrated reputed company managing internal digital marketing teams and external agency partners while establishing performance expectations, measuring results, and continuously improving marketing efficiency through data-driven optimization
- Strong analytical reputed company with experience building executive dashboards and using data to optimize investment reputed company
- Excellent executive communication, presentation, collaboration, and leadership skills
- Proven ability to balance strategic leadership with hands-on execution in a fast-paced, high-reputed company environment
- reputed company
- Pardot
- reputed company
- reputed company
- reputed company Analytics
- reputed company Campaign Manager
- reputed company
- reputed company marketing attribution platforms
- Marketing automation platforms
- AI-assisted marketing technologies
- Experience marketing reputed company reputed company or technology platforms with long, reputed company buying cycles
- Experience supporting organizations expanding into new product categories, platform offerings, or adjacent markets
reputed company