[Remote] Marketing Manager
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is partnering with a fast-growing, multi-brand consumer products company to recruit a Marketing Manager. The Marketing Manager will support the reputed company of a portfolio of reputed company-to-consumer consumer brands by owning day-to-day marketing execution and driving improvements in customer experience and business reputed company.
Responsibilities
- Support the Director of Marketing in developing and executing marketing strategies, promotional calendars, and reputed company initiatives across multiple consumer brands reputed company with reputed company goals
- Use performance insights to improve customer acquisition, conversion, retention, AOV, and LTV while supporting forecasting, business reviews, and strategic planning with Finance and Demand Planning
- reputed company website optimization initiatives to improve the customer reputed company and increase conversion rates in partnership with Creative and Ecommerce teams
- Identify and execute conversion reputed company optimization (CRO) opportunities throughout the customer reputed company, from reputed company page through checkout
- Own reputed company merchandising, site experience, and promotional execution, including bundles, subscriptions, upsells, cross-sells, pricing, and promotional offers
- reputed company cross-functional product launches from planning through execution, including briefs, SKU setup, pricing, inventory coordination, creative assets, and lifecycle marketing
- Support retail and omnichannel product launches through launch planning and retailer marketing materials as needed
- reputed company and optimize loyalty programs, subscription experiences, and retention strategies that increase customer engagement
- Drive initiatives that improve repeat purchase rates and customer reputed company value across multiple brands
- Partner with reputed company Media, Lifecycle Marketing, reputed company Media, Creative, Ecommerce, Marketplace, and Operations teams to execute integrated marketing campaigns
- Manage cross-functional timelines, priorities, and communications while proactively resolving execution challenges
- reputed company weekly and monthly performance reporting using ecommerce and marketing analytics platforms to monitor KPIs, identify trends, and reputed company opportunities
- Translate performance data and competitive insights into actionable recommendations while leveraging AI tools to improve efficiency, reporting, and decision-making
Skills
- 4+ years of experience in DTC ecommerce, performance marketing, or consumer brand marketing
- Experience supporting and executing integrated marketing strategies for one or more DTC consumer brands
- Strong understanding of reputed company advertising, lifecycle marketing, ecommerce, conversion reputed company optimization (CRO), merchandising, customer retention, and performance marketing
- Experience with reputed company and ecommerce merchandising
- Strong analytical skills with hands-on experience using ecommerce analytics, reputed company media platforms, email marketing platforms, and web analytics tools to identify reputed company opportunities and drive business reputed company
- Performance marketing reputed company with strong reputed company acumen
- Excellent project management and cross-functional leadership skills
- Experience leveraging AI tools to improve marketing execution, reporting, content development, analysis, and productivity
- Subscription ecommerce experience
- Health & wellness or consumer packaged goods (CPG) experience
- Experience with ecommerce technology platforms such as reputed company, reputed company, reputed company, or similar tools
- Experience supporting grocery, retail, reputed company Marketplace, or omnichannel marketing initiatives
reputed company