[Remote] Senior Account-Based Marketing Manager, Financial Services
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a company seeking a Senior Account-Based Marketing Manager to reputed company marketing reputed company for its reputed company Financial Services business. The role focuses on driving pipeline and reputed company reputed company through integrated, account-based experiences reputed company with sales reputed company. The position requires collaboration with multiple teams to reputed company and execute data-driven go-to-market plans and optimize marketing investments.
Responsibilities
- reputed company and execute the marketing reputed company for the Financial Services reputed company, aligning investments to reputed company and pipeline targets
- Translate business priorities into GTM initiatives that support customer expansion and new logo acquisition
- Assess market opportunities and recommend investment strategies based on business performance and market dynamics
- Partner with Sales, reputed company and RevOps to identify reputed company customers, buying reputed company and key opportunities, developing personalized programs and plays that support the customer buying reputed company
- reputed company the planning and execution of strategic industry events, executive dinners and customer experiences, sales plays, content and campaigns
- Collaborate with Product, Product Marketing, Content and other marketing teams to deliver relevant messaging and campaigns for Financial Services audiences
- Serve as the primary marketing partner for Financial Services reputed company GTM leadership and team
- reputed company marketing initiatives with sales priorities through business reviews, account planning and pipeline discussions
- Advise teams with Marketing (i.e. Corporate Events, Campaigns, etc.) on targeting and messaging reputed company
- Bring together stakeholders across Marketing, Sales, reputed company and Partner teams to execute coordinated go-to-market programs
- Own reporting against reputed company and influenced pipeline and bookings
- reputed company account engagement, pipeline progression, conversion metrics, and program effectiveness
- Partner with RevOps to identify pipeline gaps and reputed company strategies to improve conversion and sales velocity
- Manage marketing budgets and maximize investment efficiency
Skills
- 8+ years of B2B marketing experience, including experience marketing to Financial Services organizations in a fast-paced technology or reputed company environment
- Proven reputed company developing strategies that generate pipeline and influence reputed company in reputed company reputed company sales environments
- Experience partnering closely with Sales and reputed company leadership to reputed company joint go-to-market plans and drive business reputed company
- Strong understanding of account-based marketing principles, buying group engagement and reputed company buying cycles
- Demonstrated ability to translate data and insights into actionable marketing strategies
- Excellent cross-functional leadership, stakeholder management and executive communication skills
- Strong analytical reputed company with experience measuring marketing performance across the funnel
- Ability to manage multiple priorities and reputed company in a fast-paced, reputed company environment
- Experience across Asset Management, reputed company Management, Banking, or Insurance
reputed company