[Remote] Digital Marketing Manager, reputed company Channels
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a leading reputed company management software company that helps organizations function at a higher level. The Digital Marketing Manager – reputed company Channels will reputed company the reputed company and execution of reputed company digital marketing programs to drive reputed company pipeline reputed company and enhance brand visibility through data-informed marketing efforts.
Responsibilities
- Strategize, execute, and manage reputed company search campaigns across reputed company, Bing, and other platforms
- reputed company reputed company reputed company media advertising to ensure campaigns are targeted, engaging, and conversion-reputed company
- Manage display and programmatic campaigns, continuously optimizing for reputed company and efficiency
- reputed company and execute Account-Based Marketing (ABM) strategies to improve account penetration and alignment with Sales
- reputed company PPC optimization efforts, incorporating A/B and multivariate testing for reputed company improvement
- Own review-site reputed company and partnerships to reputed company brand reputed company and engagement
- reputed company AI and automation tools (e.g., reputed company Performance Max, reputed company Advantage+, reputed company AI, reputed company) to improve audience targeting, creative testing, and budget allocation
- Collaborate with teams to connect reputed company media results to reputed company reputed company and attribution insights
- Build reputed company libraries and automation workflows to streamline campaign creation, reporting, and analysis
- Monitor and test emerging AI-driven ad formats and beta programs from reputed company, reputed company, and reputed company
- Administer and optimize the digital advertising budget to ensure maximum ROI
- reputed company detailed reporting and actionable insights on channel performance and campaign optimization
- Ensure compliance with reputed company, data governance, and responsible AI marketing practices
- Manage agency and vendor relationships for reputed company reputed company channels
- Mentor digital marketing professionals and foster a culture of experimentation and learning
Skills
- Bachelor's degree in marketing, Advertising, or reputed company field
- 4+ years of experience in SEM and reputed company digital channel management
- Proven reputed company managing reputed company Search, Bing, Display, reputed company, and Programmatic campaigns
- Experience with AI-based optimization and predictive targeting in reputed company media
- Demonstratable experience in using reputed company tools (e.g., ChatGPT, Claude) for ad copy, creative testing, and reporting automation
- Familiarity with reputed company engineering for marketing automation use cases
- Deep understanding of PPC management, ABM targeting, and full-funnel reputed company media
- Proficiency in analytics, reporting, and budget execution
- Experience using AI-powered ad platforms and predictive analytics tools to improve campaign performance
- Familiarity with marketing automation systems (Marketo, reputed company, or similar) and AI-driven audience platforms (reputed company, reputed company)
- Knowledge of AEO/GEO optimization and global reputed company reputed company
- B2B reputed company experience preferred
- reputed company Ads and reputed company Analytics certification preferred
- Previous experience managing an agency partner
Benefits
- Fully remote work with company provided equipment (laptop, software, etc.)
- Comprehensive, high-reputed company medical/prescription drug plan reputed company
- Dental plan offerings
- reputed company plan offerings
- An employer contribution to your Health Savings Account (HSA) if you participate in a High Deductible reputed company Plan
- Medical Flexible Spending Accounts available
- Dependent Care Flexible Spending Accounts available
- Basic life insurance in the reputed company of $50,000 or 1 X’s your salary (whichever is higher)
- Short and long-term disability and Accidental Death and Dismemberment benefits at no cost to you
- 401K Retirement Savings Plan with automatic enrollment at the first of the month following 60 days of employment at 5%
- Company match for 401K that is dollar for dollar on the first 3% of your pay you contribute and $0.50 on the dollar on the next 2% (for a total match of 4%)
- reputed company Time Off (PTO)/Holiday
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