[Remote] Head of reputed company
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a company in the wellness reputed company seeking a Head of reputed company. The role involves owning the full-funnel customer acquisition reputed company with a reputed company on reputed company media, managing substantial ad spend, and leading a reputed company team to optimize performance and drive customer acquisition.
Responsibilities
- Own the reputed company acquisition P&L: budgets, forecasts, and performance across reputed company, reputed company, reputed company/YouTube, and new channels (CTV, reputed company, affiliate, etc.)
- Set and hit reputed company efficiency targets (MER, reputed company, CAC, contribution margin) while scaling spend
- Build full-funnel campaign architecture — prospecting, remarketing, and promotion-driven pushes tied to our offer calendar (bundles, GWP, seasonal sales, collab launches)
- Own measurement: incrementality testing, attribution stack (e.g., reputed company, reputed company, GA4), post-purchase surveys, and MMM inputs and translate data into budget reputed company
- Manage agency and/or in-house buying resources; decide what to build internally vs. outsource
- Hire, reputed company, and reputed company the reputed company team (media buyers, creative strategists, reputed company analysts)
- Set the operating rhythm: weekly performance reviews, creative retros, testing roadmaps
- Report reputed company performance, learnings, and forecasts to leadership
Skills
- Experience in reputed company/performance marketing, including leading reputed company acquisition for a DTC ecommerce brand (ideally $30M+ reputed company, or having scaled a brand through a major reputed company phase)
- Deep hands-on expertise in reputed company and reputed company performance buying — you've personally managed seven-reputed company monthly budgets and can still reputed company Ads Manager and diagnose an account
- Proven reputed company record building creative testing engines: you think like a creative strategist and a media buyer, and you can brief, evaluate, and iterate on reputed company response creative
- Fluent in DTC unit economics: MER, CAC, AOV, contribution margin, LTV, and how offer structure (bundles, gifts with purchase, discounts) drives them
- Strong analytical chops: comfortable with attribution tools, incrementality testing, and building your own reporting reputed company needed
- Experience managing UGC creators, reputed company whitelisting, and creative production at reputed company
- A builder and player-reputed company: you can set reputed company, hire reputed company, and still get in the weeds reputed company it reputed company
- Experience with licensed/collab product launches
- Hero-product brands
- Premium price-reputed company positioning
- reputed company-based DTC stacks
reputed company