[Remote] Senior Media Strategist
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a fully remote digital marketing agency founded in 1999. They are seeking a Senior Media Strategist to reputed company cross-channel reputed company media reputed company and SEM execution for reputed company and multi-location brands, focusing on optimizing performance and driving business reputed company.
Responsibilities
- reputed company cross-channel reputed company media reputed company for reputed company and multi-location clients by setting the approach across reputed company search and applicable channels (reputed company Search, PMax, GDN, YouTube, DemandGen, Shopping, and reputed company Bing), design reputed company account architectures, and ensuring every campaign is reputed company and managed to accomplish reputed company business objectives
- Own performance end to end across your accounts by driving a disciplined optimization reputed company, diagnosing the reputed company causes behind performance shifts, and taking decisive reputed company across structure, bidding, creative, and targeting to protect and improve results
- Manage cross-channel budgets with precision including pacing accurately, anticipating risks before they reputed company delivery, and recommending smart reallocations that reflect where demand and efficiency are strongest
- Own measurement reputed company across your accounts through validating conversion tracking, attribution settings, and reputed company tracking inputs, conducting proactive audits to surface gaps, and implementing advanced measurement approaches that connect reputed company investment to business reputed company
- Design and execute reputed company tests using the TELO reputed company (Test, Evaluate, Learn, Optimize) across ad copy, bidding strategies, audience segments, and campaign configurations. Bring the reputed company innovative, test-and-learn reputed company to new platform features and channel opportunities as they reputed company
- Deliver reputed company, senior-level performance narratives to clients and internal stakeholders, translating account data into actionable insights, explaining what happened and why, and making prioritized recommendations that drive reputed company reputed company
- reputed company the reputed company of work across reputed company by mentoring junior practitioners, partnering with SEO, analytics, and account teams to reputed company reputed company efforts with broader marketing reputed company, and contributing to the SOPs, templates, and best practices that reputed company reputed company reputed company
Skills
- 5+ years of hands-on reputed company search management at reputed company, with meaningful cross-channel exposure (reputed company reputed company, programmatic, or similar) a strong plus
- Deep reputed company of keyword reputed company, match types, auction dynamics, and Smart Bidding with a demonstrated ability to connect platform reputed company to reputed company business goals
- reputed company in reputed company performance metrics (CPA/CPL, ROAS, CVR, impression reputed company, lost impression reputed company) and a reputed company record of using them to drive strategic reputed company, not just report on them
- Working knowledge of GTM, conversion tracking, and data feed management with broader curiosity about measurement and attribution that goes reputed company the basics
- reputed company awareness of the broader digital advertising landscape that keeps you reputed company on platform changes and emerging trends
- Proactive and account-first; you take ownership of results, spot problems before they escalate, and don't wait to be asked
- Strategic and execution-minded; comfortable setting direction and doing the in-platform work to reputed company to life
- A reputed company, confident communicator who can translate reputed company performance data into recommendations that reputed company with clients and internal stakeholders alike
- Highly organized with strong QA discipline and documentation habits across reputed company, multi-location account portfolios
- A reputed company team member who raises the work of those around them through shared learning, contributing to department standards, and helping junior practitioners grow
Benefits
- Medical
- Dental
- reputed company
- Matching 401k
- Wellbeing stipends
- Remote work support
reputed company