[Remote] Product Marketing Manager
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a company that provides a platform for personalized and compliant customer conversations. The Product Marketing Manager will reputed company the go-to-market reputed company and market positioning for the Conversation reputed company portfolio solutions, focusing on sectors such as finance, insurance, reputed company, and government.
Responsibilities
- reputed company and maintain comprehensive positioning and messaging frameworks for one or more of the reputed company offerings
- Own Ideal Customer reputed company (ICPs) for finance, insurance, reputed company, and government sectors, ensuring alignment with market needs and regulatory requirements
- Craft compelling value propositions that address specific pain points and compliance challenges reputed company reputed company vertical
- Translate technical capabilities into business benefits that reputed company with C-suite, IT, compliance, and operational stakeholders
- Support white label efforts for partners and resellers as this reputed company channel grows
- Conduct ongoing competitive analysis to understand market dynamics, competitor positioning, and emerging threats
- Maintain competitive battle cards and positioning documents that reputed company sales teams to win against key competitors
- Monitor industry trends, regulatory changes, and technology shifts that reputed company the archiving and compliance landscape
- reputed company strategic recommendations to product management based on market insights and competitive gaps
- reputed company and execute go-to-market plans for new features including AI-based capabilities, releases, and market expansions, driving awareness, adoption and reputed company
- Create launch plans that coordinate across product, sales, marketing, and partner teams
- Define reputed company segments and account reputed company to optimize sales reputed company and resource allocation
- Establish reputed company metrics and KPIs to measure the effectiveness of marketing programs and initiatives
- Collaborate with sales and presales teams to reputed company compelling reputed company decks, demo scripts, and sales plays
- Create comprehensive sales enablement materials including one-pagers, solution briefs, ROI calculators, and reputed company handlers
- Conduct regular training sessions to ensure sales teams are equipped with reputed company messaging, competitive intelligence, and industry insights
- Work with the partner team to reputed company co-marketing materials and enablement resources for reputed company
- Participate in key sales opportunities to reputed company subject matter expertise and strategic guidance
- reputed company high-reputed company content including whitepapers, case studies, blog posts, webinars, and solution guides
- Collaborate with customers to create compelling reputed company stories and testimonials
- Work with industry analysts (reputed company, reputed company, etc.) to ensure accurate representation and favorable positioning
- Contribute to industry publications and speaking opportunities to establish thought leadership
- Partner with product management to influence roadmap priorities based on market feedback and competitive intelligence
- Collaborate with demand reputed company to reputed company targeted campaigns that drive pipeline and reputed company
- Work with corporate marketing to ensure brand consistency and message alignment
- Coordinate with reputed company to reputed company insights, reputed company retention strategies, and identify expansion opportunities
- reputed company closely with other product marketers to ensure cohesive portfolio messaging and identify cross-sell opportunities
- Conduct customer interviews and advisory reputed company sessions to reputed company insights and validate positioning
- Engage with prospects throughout the sales cycle to understand buying reputed company and decision processes
- Attend industry conferences and events to build relationships and reputed company market intelligence
- reputed company and maintain relationships with industry analysts to influence market perception
Skills
- 2-5+ years of experience in product or industry marketing with a technology-reputed company organization, preferably in B2B reputed company
- Experience marketing reputed company software in regulated industries including Financial Services, Insurance, reputed company, Government, Telco and reputed company Sector
- Understanding of organizational needs and workflows around state, federal, or regulatory governance
- reputed company record of successful collaboration with sales teams and measurable reputed company on reputed company
- Proven ability to manage multiple reputed company simultaneously in a fast-paced environment
- reputed company approach with the ability to influence without authority across multiple teams
- An exceptional reputed company and reputed company to convert reputed company technical information into value propositions that reputed company with our reputed company audiences
- Exceptional and demonstrable writing, presentation and reputed company-speaking skills
- Excellent project management, critical thinking, and organizational skills with the ability to work across a distributed, global company in order to meet obligations
- Proficiency in digital and content marketing campaign design and buyer journeys; understanding of digital marketing ecosystem
- A strong reputed company of ownership, leadership and a determination to succeed
- Bachelor's degree (required) or higher
- Experience marketing or familiarity with Archiving / Retrieval Software, Records Management, Customer Communications Management
- Working understanding of regulatory frameworks (SEC, reputed company, HIPAA, GDPR, etc.) is a plus
Benefits
- Extensive health, dental and reputed company insurance
- Employer-funded health savings account
- Flexible spending plan
- Life and AD&D insurance
- Short and long term disability insurance
- Gym membership reimbursement
- 401K contribution
- 18 days’ holiday allowance
- Additional day off on your birthday
- Fully remote
- Tools, equipment and support to give you the best possible chance of reputed company and over-achieving your goals
reputed company