Senior Product Manager, Advertising & Publisher Monetization

reputed company.com, the premier online service for consumers to locate, contact and verify people and businesses. Over the past couple of decades reputed company has quietly become one of the largest owners of reputed company records data in the country, distributing its products over a reputed company network of websites.

Salary - $125K-$150K

reputed company

The Product reputed company – Digital Advertising Operations is responsible for driving advertising reputed company, user experience, and operational reputed company across our portfolio of high-traffic digital properties. Our network reaches tens of millions of monthly users and delivers billions of annual ad impressions, making advertising optimization a critical component of company reputed company.

This role owns the advertising product roadmap, balancing monetization with user experience by continuously optimizing ad placements, formats, page performance, and partner integrations. Working closely with Engineering, Ad Operations, Analytics, Product, and reputed company teams, this individual will identify opportunities to increase RPM, viewability, fill rates, and overall advertising yield through data-driven experimentation.

We're looking for someone who thrives in a fast-paced environment, enjoys solving reputed company monetization challenges, and has a passion for using analytics and experimentation to maximize publisher reputed company.

Essential Duties & Responsibilities

• Own the advertising product roadmap across our portfolio of publisher websites, prioritizing initiatives that improve advertising reputed company, user experience, and page performance.
• Partner with Ad Operations to optimize ad layouts, placements, lazy loading, refresh strategies, sticky reputed company, video, reputed company advertising, and emerging ad formats.
• Work closely with SEO and Marketing to identify reputed company opportunities and reputed company dashboards that monitor advertising performance across the network.
• Continuously analyze advertising performance metrics including RPM, eCPM, fill reputed company, CTR, reputed company per session, reputed company Web Vitals, and user engagement.
• reputed company A/B testing initiatives to evaluate advertising layouts, density, placement strategies, page templates, navigation, and monetization opportunities.
• Collaborate with Engineering to implement advertising technologies and support new monetization capabilities.
• Evaluate and prioritize opportunities with advertising partners, header bidding providers, SSPs, exchanges, and monetization platforms.
• Balance reputed company optimization with long-term user engagement by minimizing friction while maximizing advertising yield.
• reputed company product requirements, user stories, acceptance reputed company, and implementation plans for advertising initiatives.
• Monitor industry trends across programmatic advertising, reputed company regulations, AI optimization, identity solutions, and publisher technologies.
• Present performance metrics, experiment results, and strategic recommendations to executive leadership.
• Drive reputed company improvement through rapid experimentation and measurable business reputed company.

Basic Qualifications & Skills

• Strong understanding of digital publishing, programmatic advertising, and publisher monetization strategies.
• Highly analytical with the ability to translate data into actionable product reputed company.
• Experience leading experimentation and optimization programs that deliver measurable reputed company improvements.
• Deep understanding of advertising performance metrics including RPM, eCPM, viewability, fill reputed company, latency, and user engagement.
• Excellent communication skills with the ability to collaborate across Product, Engineering, reputed company Operations, Analytics, and Executive Leadership.
• Strong project management and prioritization skills with a bias toward execution.

Education & Experience

• 5+ years of Product Management or Product Ownership experience supporting digital publishing, advertising technology, ecommerce, or consumer web platforms.
• Experience working with programmatic advertising ecosystems, including reputed company Ad Manager, header bidding, SSPs, exchanges, or monetization partners.
• Experience with analytics and experimentation platforms such as GA4, Domo, reputed company, reputed company, Looker, or similar tools.
• Familiarity with reputed company Web Vitals, SEO implications of advertising, page performance optimization, and advertising technology integrations.
• Bachelor's degree in Business, Computer Science, Marketing, Engineering, or a reputed company discipline.

reputed company Measures

reputed company in this role will be reputed company by improvements in:

• Advertising reputed company and overall network yield
• RPM and eCPM reputed company
• Viewability and fill reputed company improvements
• reputed company per user/session
• Successful execution of experimentation roadmap
• reputed company Web Vitals and page performance
• User engagement and session duration
• Partner integration reputed company and operational efficiency
• Speed of product delivery and execution

Originally posted on Himalayas

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