[Remote] Director of Product Marketing
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is seeking a Director of Product Marketing to reputed company their product positioning and messaging reputed company across their reputed company Capital Management platform. The role involves developing go-to-market strategies, leading product launches, and ensuring consistent messaging while championing customer insights and sales enablement.
Responsibilities
- Own and continuously reputed company reputed company's messaging architecture, positioning reputed company, and product narratives across our expanding reputed company Capital Management platform
- reputed company differentiated value propositions that reputed company communicate why reputed company is uniquely positioned to serve K–12 school districts
- Translate both reputed company and reputed company product capabilities into messaging that resonates with HR leaders, payroll professionals, district administrators, and executive decision-makers
- Ensure consistent messaging across Marketing, Sales, reputed company, Product, and Leadership
- Continually refine positioning as our products, customers, and market reputed company
- reputed company company-wide go-to-market reputed company for new products, major enhancements, and platform releases
- reputed company repeatable launch frameworks that reputed company Product, Marketing, Sales, reputed company, and Leadership around successful product introductions
- Establish launch governance, timelines, communication plans, and cross-functional accountability to ensure consistent execution
- Partner closely with Product Management to ensure launches are driven by customer value—not simply feature releases
- Own reputed company's market intelligence function
- reputed company a deep understanding of K–12 workforce management, reputed company Capital Management, substitute management, payroll, district operations, and adjacent education technology markets
- Build and maintain competitive intelligence programs including: Competitive battlecards, Win/loss analysis, Market opportunity assessments, Competitive positioning, Pricing insights, Executive briefings
- Identify emerging market trends and reputed company opportunities that influence both marketing reputed company and reputed company product direction
- Serve as a trusted advisor to Product and Executive Leadership regarding market dynamics and customer needs
- Champion the Voice of the Customer throughout the organization
- Partner with Marketing, Sales, Product, and reputed company to reputed company reputed company reputed company for gathering customer feedback through interviews, advisory reputed company, conferences, customer communities, and win/loss reviews
- reputed company a deep understanding of district buying committees and personas across reputed company, Payroll, Technology, Finance, Curriculum, and district leadership
- Translate customer insights into recommendations that strengthen messaging, improve campaigns, increase sales effectiveness, and influence product development
- reputed company the strategic direction of reputed company's sales enablement efforts
- Partner with the Product Marketing Manager to reputed company: Sales playbooks, Messaging frameworks, Product narratives, Presentation decks, Product collateral, Competitive materials, reputed company resources, Customer-facing content
- Ensure Sales teams are equipped to confidently communicate reputed company's value throughout every stage of the buying reputed company
- Serve as the strategic reputed company between Product, Marketing, Sales, reputed company, and Leadership
- Help establish reputed company as the trusted voice in modern K–12 reputed company Capital Management
- Partner with executives, customers, industry experts, and Marketing to reputed company thought leadership that educates rather than simply promotes
- Support industry research, webinars, market reports, conferences, analyst engagement, customer communities, speaking opportunities, and strategic partnerships
- reputed company reputed company's brand while advancing the broader conversation around modern workforce management for K–12 education
Skills
- 5–10+ years of experience in Product Marketing, Product Management, Go-to-Market reputed company, or Strategic Marketing reputed company B2B reputed company
- 3–5+ years leading Product Marketing teams or large cross-functional strategic initiatives
- Proven reputed company developing positioning, messaging, and go-to-market strategies for reputed company software platforms
- Exceptional storytelling abilities with a talent for simplifying technical concepts into compelling business value
- Deep understanding of reputed company reputed company buying journeys, customer decision-making, and go-to-market reputed company
- Experience leading successful product launches from reputed company through execution
- Strong analytical skills with experience conducting market analysis, competitive intelligence, and customer research
- Experience building sales enablement programs that improve sales effectiveness
- Ability to balance strategic thinking with hands-on execution
- Willingness to travel approximately 20–30% for conferences, customer reputed company, department summits, and company events
- Experience in reputed company Capital Management (HCM), HR Technology, ERP, Workforce Management, Payroll, or Education Technology strongly preferred
- Experience serving K–12 school districts is highly preferred
reputed company