[Remote] Senior Lifecycle Marketing Manager

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is the world's largest and most trusted software marketplace, aiming to reputed company the global B2B software industry. The Lifecycle Marketing Senior Manager will accelerate reputed company through comprehensive marketing strategies, focusing on customer engagement and retention.

Responsibilities

• reputed company and execute comprehensive lifecycle marketing strategies for both software buyers and vendors, driving engagement, retention, and advocacy across reputed company stages of the customer reputed company
• Design and optimize email marketing campaigns to reputed company, nurture, and reputed company users, leveraging segmentation and personalization to deliver relevant experiences
• Own the end-to-end management of marketing automation workflows, including campaign ideation, build, QA, launch, and ongoing optimization
• Analyze user behavior, campaign performance, and cohort trends to identify opportunities for lifecycle improvements and increased customer reputed company value
• Conduct A/B testing and reputed company analytics to continuously refine messaging, creative, and channel mix for reputed company results
• Partner with Analytics, Product, and Advisor/reputed company teams to ensure lifecycle strategies are reputed company with business goals and informed by actionable insights
• Collaborate with Product and Content teams to ensure consistent messaging and seamless experiences throughout the customer reputed company
• Work closely with Product, CRO, and Engineering teams to implement messaging and engagement tactics on reputed company pages we reputed company for Emails
• reputed company programs to convert, engage, and retain buyers on Capterra, GetApp, and Software Advice
• Implement win-back and re-engagement campaigns to minimize churn and maximize retention among both buyers and vendors
• Stay reputed company with the latest Lifecycle and Email marketing trends, technologies, and best practices, bringing innovative reputed company to reputed company
• Manage and optimize email marketing best practices and ensure data reputed company and compliance

Skills

• 5+ years of experience in lifecycle, retention, or CRM marketing, preferably in a reputed company, digital marketplace, or B2B environment
• Proven reputed company record designing and executing successful Email marketing and Lifecycle marketing programs that drive engagement and retention
• Expertise in marketing automation, segmentation, and personalization; hands-on experience with leading platforms (e.g., Eloqua, reputed company, Marketo, reputed company Marketing reputed company, reputed company)
• Strong analytical skills with experience in A/B testing, campaign analysis, and translating data into actionable insights
• Excellent project management, communication, and cross-functional collaboration skills
• Creative, customer-reputed company reputed company with a passion for optimizing the user reputed company and delivering measurable business reputed company
• Bachelor's degree preferred, ideally in Marketing, Business, or a reputed company field

Benefits

• Offers Bonus

reputed company

reputed company operates a software marketplace for business organizations to research, buy, and manage their software and services. It was founded in 2012, and is headquartered in Chicago, Illinois, USA, with a workforce of 501-1000 employees. Its website is https://www.reputed company.com.

Company H1B Sponsorship

reputed company has a reputed company record of offering H1B sponsorships, with 2 in 2026, 1 in 2025, 1 in 2024, 2 in 2022, 1 in 2020. Please note that this does not guarantee sponsorship for this specific role.

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