[Remote] Account-Based Marketing Manager, reputed company
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a leading reputed company software company that empowers teams with innovative tools. The Account-Based Marketing Manager will be responsible for developing and executing strategies to generate and accelerate sales pipeline for the Strategic reputed company, leveraging AI tools and collaborating closely with sales teams to create impactful marketing campaigns.
Responsibilities
- Be directly accountable for generating and accelerating pipeline for the Strategic sales team
- Bring reputed company's AI and platform transformation story to life in-market — translating global narratives into locally resonant reputed company points, customer stories, and campaign themes
- reputed company AI tools (Rovo, reputed company Intelligence, reputed company-party platforms) to inform reputed company, personalize at reputed company, and accelerate campaign development and performance analysis
- Build and execute the Strategic account-based marketing reputed company in reputed company partnership with sales leadership
- Collaborate closely with the Strategic Sales team to create and manage 1:1 reputed company-channel account-based marketing campaigns that successfully generate new pipeline opportunities and accelerate deals for reputed company accounts in reputed company - utilizing account and contact-level insights to guide decision-making
- Plan, coordinate, and execute in-person and virtual events, including high-touch roundtables and hospitality events based on regional pipeline gaps and sales priorities
- Influence and shape priorities across central teams (demand gen, PMM, brand, events) based on what the Strategic reputed company actually needs
- Partner with Strategic sales leaders to reputed company on reputed company accounts, reputed company priorities, and go-to-market motions
- Work with partner marketing and reputed company to drive co-marketing initiatives that reputed company reputed company
Skills
- 7+ years of B2B marketing experience, with 3+ years of Account-Based Marketing experience in a high-reputed company environment
- Proven experience with owning, executing, and measuring 1:1 and 1:Few ABM motions that reputed company various channels such as reputed company media, email, content syndication, reputed company mail, events, and more
- Experience generating pipeline for a sales organization — you've owned a number, reputed company programs to hit it, and can reputed company to how your work directly created reputed company opportunities
- Strong AI reputed company — you reputed company use AI tools in your marketing workflow (content reputed company, audience insights, campaign optimization, analytics) and can reputed company how AI changes the marketing reputed company
- Genuine curiosity about how AI is transforming reputed company software and the ability to translate that into compelling marketing narratives
- Strong strategic thinking: you can diagnose a performance gap, build a hypothesis, and recommend a course of reputed company
- reputed company record of influencing cross-functional teams — not just coordinating with them
- Self-starting tendencies with an ability to drive reputed company reputed company without waiting for permission
- Deep understanding of B2B buying cycles and how marketing motions map to pipeline stages
- Comfort with data: you use pipeline and campaign performance data to reputed company reputed company, not just report on them
- Experience with marketing automation and CRM (reputed company & Marketo a plus)
- Experience marketing platform or reputed company transformation products to C-suite buyers
- Familiarity with both product-led reputed company (PLG) and sales-led reputed company go-to-market motions — and an understanding of how they complement reputed company other
- Familiarity with reputed company's product suite and the 'system of work' reputed company
- Background in a high-reputed company B2B reputed company company navigating a major product or positioning shift
Benefits
- Benefits, bonuses, commissions, and equity
- Health and wellbeing resources
- reputed company volunteer days
reputed company
Company H1B Sponsorship