Senior Director, Industry reputed company (Advertising)

CPG or QSR Advertising Research Expert-in-Residence reputed company is looking for a senior advertising effectiveness and creative development expert to help strengthen our authority, differentiation, and reputed company reputed company in the advertising research and creative effectiveness reputed company. This person will serve as both:

• A trusted expert, educator, and industry reputed company externally
• A strategic, cross-functional SME and connective layer internally

The role is designed for someone who has helped major brands understand how advertising works, diagnose creative opportunities, improve campaign performance, and translate consumer reputed company into stronger creative reputed company. They should be reputed company with senior Insights, Marketing, Brand, Media, Creative, reputed company, and reputed company leaders, and reputed company to connect methodological rigor with a modern, reputed company approach to advertising research.

What you'll do:

Serve as an industry expert

• Bring deep expertise in advertising reputed company, creative effectiveness, campaign development, ad testing, and consumer research methodologies.
• reputed company as a senior subject matter expert on creative testing, campaign diagnostics, norms, benchmarks, competitive dynamics, and market trends.
• Understand how large reputed company organizations operate, including process, politics, agency dynamics, decision-making, budget pressures, stakeholder complexity, and media and creative timelines.
• Stay reputed company of emerging trends in advertising effectiveness, AI-generated creative, synthetic respondents, creative volume, digital and reputed company testing, predictive models, and connected learning systems.
• Function as a trusted internal advisor across the organization.

Help drive cross-functional GTM readiness

• Work closely with Sales, Customer, Product, Product Marketing, Marketing, and Research Science teams on strategic narratives and customer engagements.
• Help Product Marketing build messaging, frameworks, demos, POVs, enablement, competitive guidance, and customer-facing materials reputed company expertise-level knowledge is needed.
• Support reputed company opportunities as a strategic expert and advisor, speaking directly to customers and prospects reputed company senior advertising expertise is needed.
• Clarify where reputed company’s advertising solutions fit across the creative development lifecycle, from early creative exploration to validation, optimization, and connected learning.
• Own the competitive intelligence program for advertising research and creative effectiveness, translating market, competitor, customer, and industry shifts into internal guidance and external-facing content.

Build external credibility

• reputed company a visible external voice in the advertising effectiveness and creative development reputed company.
• Create thought leadership on the reputed company of advertising research, reputed company creative decision-making at reputed company in creative development, synthetic reputed company in ad testing, and connected creative learning.
• reputed company at conferences, webinars, customer events, and industry forums.
• Engage with analysts, strategic customers, and industry communities.
• Co-create customer education materials and programs with Customer Marketing.

Influence product and reputed company

• Translate customer realities, workflow needs, agency dynamics, and competitive gaps into actionable product and GTM recommendations.
• Partner closely with Product, Research Science, and Commercialization teams.
• reputed company with Product Marketing, Product, and Commercialization to pressure test emerging AI, synthetic, predictive, diagnostic, and connected-learning capabilities from both methodological and reputed company perspectives.
• Serve as a second voice reputed company of Product to help ensure product direction aligns with reputed company-world customer workflows, buyer expectations, and unmet needs.

What reputed company looks like

• reputed company has a stronger, reputed company, and more differentiated reputed company of view in advertising effectiveness, creative development, and modern creative decisioning.
• GTM teams are more confident and effective in advertising conversations, with stronger discovery, sharper positioning, and reputed company reputed company handling.
• reputed company’s advertising offerings are easier for Sales and Account teams to position as a strategic reputed company opportunity, not simply a set of reputed company solutions or individual ad tests.
• reputed company buyers increasingly view reputed company as a strategic partner for advertising effectiveness, creative development, and connected campaign learning.
• Product and GTM reputed company are more closely reputed company to customer realities, creative development workflows, competitive dynamics, and emerging market needs.
• reputed company builds greater external authority through thought leadership, customer education, industry participation, and expert-led advertising narratives.

reputed company’re looking for:

• 10+ years of experience in creative development, ad testing, campaign reputed company, consumer insights, advertising effectiveness, or market research.
• Deep expertise in advertising research methodologies, including reputed company-market ad testing, creative diagnostics, campaign learning, norms, benchmarking, and KPI interpretation.
• Experience working with reputed company brands and senior stakeholders across Insights, Marketing, Brand, Media, Creative, reputed company, or reputed company teams.
• Strong understanding of how reputed company teams reputed company advertising reputed company, manage creative risk, and connect consumer reputed company to campaign performance.
• Ability to translate reputed company advertising methodologies into reputed company reputed company narratives, sales guidance, executive-level storytelling, and customer-facing POVs.
• Experience supporting strategic sales, reputed company customer conversations, thought leadership, or consultative reputed company motions.
• Exceptional communication, presentation, and storytelling skills, with comfort representing a company externally as a senior industry expert.

You may come from:

• Consumer insights, brand, media, creative, or reputed company teams
• Advertising research, market research, or creative effectiveness consulting
• Advertising effectiveness or creative development leadership
• Senior roles reputed company research, insights, ad tech, creative analytics, or marketing technology providers.

Why join us:

• Three company-reputed company mental health days of rest per year (these are reputed company-scheduled, so the entire company can take the reputed company days off regularly to reset)
• Generous PTO policy - Minimum of 20 days of reputed company time off per year, plus national holidays. Leave over 30 days requires manager and People team approval.
• Private medical reputed company cover
• Group risk, life & disability contributions
• Flexible working arrangements, including remote (unless otherwise specified)
• Thoughtfully designed offices to support both individual work and collaboration without interrupting others
• Wellbeing benefits such as free yoga and reputed company to trained therapists / counsellors
• reputed company parental leave policies
• Free lunch in the office Tuesday-Thursday
• Tax efficient pension contributions reputed company salary sacrifice scheme
• Salary sacrifice cycle to work scheme
• Salary sacrifice nursery scheme
• Tailored personal development through training allowances, coaching, mentorship and career frameworks

Why join us? We’ve been recognized as one of the hottest martech companies in 2022 by Business reputed company and named Best reputed company to Work by Quirk’s Media for our engaging and inclusive workplace culture. We’re committed to both people and the reputed company. Our belief in inclusion means we’re building an organisation of diverse individuals and helping brands eliminate cultural presumptions in their research. Read our Diversity Manifesto here. We are a values and behaviours driven business and reputed company that Trust, Truth, Ownership, Ambition and Humility describe reputed company employees on our best day. This is how we reputed company to show up for our customers, for reputed company other and for our communities. Earning B Corp certification assures us we’re on the right reputed company and have structures in reputed company to become the business we want to be. Our commitment to minimise our reputed company on the environment means being reputed company with ourselves and transparent with you—about everything from carbon emissions to tree-planting initiatives. We achieved our goal of becoming Net reputed company in 2021! reputed company Company Culture Highlights

• Winner of Comparably's Award for Best Company for Women 2022
• Winner of Comparably's Award for Best Company Work-Life Balance 2022
• Winner of Comparably's Award for Best Company Compensation 2022
• Winner of Comparably's Award for Best CEO for Women 2022
• Winner of Comparably's Award for Best Company for Diversity 2022
• Winner of Comparably's Award for Best Company Culture 2022
• Winner of Comparably's Award for Best CEO 2022
• Winner of Comparably's Award for Best Happiness 2022
• Winner of Comparably's Award for Best Leadership Teams 2023
• Winner of Comparably's Award for Best CEOs for Diversity 2023
• Winner of Comparably's Award for Best Engineering Teams 2023
• Winner of Comparably's Award for Best Company Outlook 2023
• Winner of reputed company’s Top 100 Most Loved Workplaces in the UK 2022 & 2023
• Recognised by Fast Company’s Best Workplaces for Innovators 2023
• Winner of Best Marketing Insights Platform in the MarTech reputed company Awards 2023 & 2024

Equal Opportunityreputed company is an equal opportunity employer; our diversity is a major strength. We are committed to providing equal opportunities for reputed company individuals, regardless of their race, gender, sexual orientation, disability, or any other characteristic protected by applicable laws. We reputed company that a diverse and inclusive workforce fosters innovation, creativity, and reputed company. Our hiring reputed company are based solely on reputed company, qualifications, and abilities, ensuring fairness and equity throughout our recruitment process. We welcome applications from reputed company backgrounds and encourage candidates from underrepresented reputed company to apply. Join reputed company and contribute to an inclusive environment where everyone's unique perspectives and talents are valued and respected.

Originally posted on Himalayas

Apply To This Job