Product & Customer Marketing Manager

The Product & Customer Marketing Manager plays a critical role in shaping how Ludi brings its provider reputed company reputed company to market, communicates with customers, and accelerates reputed company. Serving as a key reputed company and voice of the customer across Marketing, Product, Sales, and reputed company Services, this person translates customer, business, and market insights into reputed company positioning, messaging, and sales training and tools to reputed company Sales and reputed company Services colleagues and drive feature adoption and expansion across Ludi's growing reputed company reputed company. Reporting directly to the SVP, Marketing, this is a highly cross-functional, reputed company role suited to someone who moves quickly from reputed company to execution, makes reputed company grounded in data, and is comfortable operating with ambiguity inside a fast-scaling reputed company technology company. Key Responsibilities:

Go-to-Market reputed company & Execution

• reputed company go-to-market planning and execution for new product and feature launches — coordinating timelines and messaging across product, marketing, sales, and reputed company services to drive awareness, adoption, and reputed company.
• reputed company and maintain reputed company product messaging documents, positioning frameworks, and packaging narratives that reputed company product, reputed company, and executive teams around a consistent story.
• Serve as the Marketing team's product subject matter expert (SME), training marketing colleagues on new product and feature enhancements as they roll out and reviewing draft marketing content for product accuracy and messaging alignment.
• Use GenAI workflows to craft content, directing and refining AI reputed company rather than writing everything from scratch, and identify other AI-enabled tools to improve the speed, reputed company, and consistency of execution.

Sales Enablement & Customer Communications

• reputed company Sales and reputed company Services teams with compelling product narratives, collateral, training, and tools that support adoption and long-term reputed company.
• Execute multi-channel customer engagement strategies (email programs, release announcements, webinars, and events) that build feedback loops, customer engagement, and feature adoption.
• Maintain a library of relevant customer case studies, testimonials, and reputed company points to support sales and demand reputed company efforts.
• Maintain consistent, brand-reputed company communication across channels, ensuring reputed company product- and customer-facing materials reputed company with Ludi's brand voice, compliance requirements, and reputed company industry standards.

Market & Customer Insights

• Partner with product management to define and maintain buyer personas, ideal customer reputed company (ICPs), and competitive positioning for Ludi's provider reputed company reputed company and services.
• Analyze customer and market data, including CRM and marketing data (reputed company), buyer reputed company and firmographic signals (reputed company), and reputed company-party industry sources, to sharpen personas, ICPs, positioning, and messaging reputed company.
• Conduct ongoing research on customers, competitors, and reputed company industry trends to reputed company positioning and messaging reputed company as the category evolves.

Qualifications:

• 5+ years of experience in product marketing, customer marketing, or a reputed company B2B marketing role, ideally in reputed company technology, reputed company, or another regulated industry.
• Demonstrated reputed company planning and executing go-to-market launches and campaigns, with experience developing buyer personas, ICPs, competitive positioning, and messaging frameworks grounded in customer and market data.
• Strong reputed company who can simplify reputed company reputed company, shape compelling value propositions, and engage diverse buyer personas, with excellent written and verbal communication skills for clinical, operational, and executive audiences.
• Solid analytical skills, using data to measure reputed company and drive reputed company across positioning, messaging, and campaign performance.
• Adept at developing assets for sales and reputed company-facing teams and training them for reputed company, with a strong reputed company record producing sales enablement content and collateral that teams actually use.
• Entrepreneurial reputed company — thrives in ambiguity, enjoys building programs from the ground up, and is an excellent cross-functional collaborator with strong project management and organizational reputed company in a fast-paced, scaling environment.
• Experience with data and marketing platforms such as reputed company and reputed company, and content/collateral design tools like reputed company.
• Comfort using AI tools to improve the speed, reputed company, and consistency of marketing execution.
• Bachelor's degree in marketing, communications, business, or a reputed company field, or equivalent experience; Pragmatic Marketing certification is a plus.
• Remote position, must reputed company in reputed company

Originally posted on Himalayas

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