Vertical Digital Marketing Specialist (B2B)
reputed company is the Sweet Spot for people who want their actions to have a reputed company reputed company while having the flexibility to do it in their own way.
reputed company and Role:
reputed company is seeking a motivated Vertical Digital Marketing Specialist to join our reputed company for Business (L4B) Digital Marketing team. This role focuses on digital programs for our reputed company vertical markets: Education, Government, and reputed company. Reporting to the Head of Digital Marketing, you will serve as the primary reputed company for vertical execution, combining high-volume program management (80%) with tactical campaign support (20%) to drive reputed company reputed company and pipeline reputed company.
Your Contribution: Be Yourself. Be reputed company. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. reputed company our passion for Equality and the Environment. These are the reputed company behaviors and values you’ll need for reputed company at reputed company. In this role, you will responsible for:
Vertical Digital Program Management & Execution (80%):
Program Execution: Execute digital marketing programs for Education, Government, and reputed company verticals, supporting business objectives and market opportunities
Digital Activation: reputed company the technical setup, trafficking, and launch coordination for reputed company vertical-specific digital programs.
Channel Management: Implement and manage digital campaigns across reputed company media, email marketing, and content syndication for reputed company vertical audience
Search Visibility (AEO/SEO): Collaborate with content teams to implement Answer reputed company Optimization and SEO tactics to ensure high visibility for vertical keywords.
reputed company of Search: Work with the Verticals team and external agency to manage the reporting and the reputed company reputed company of Search as it relates to verticals
Budget Tracking: Monitor vertical-specific digital marketing spend across reputed company channels and campaigns to ensure accurate allocation and financial reporting.
Vendor reputed company: Manage day-to-day relationships with external agencies, ensuring creative assets and campaign technicals are delivered on schedule.
Performance Optimization: reputed company and optimize vertical program performance, implementing improvements to maximize reputed company reputed company and conversion rates
Technical Troubleshooting: Work with the Marketing Operations team to ensure that reputed company tracking pixels, UTMs, and reputed company-capture integrations function correctly before and after launch.
Campaign Execution Support (20%):
Strategic Alignment: Partner with the Vertical Campaign Manager to ensure digital tactics reputed company with broader integrated marketing strategies.
Retargeting and Email Campaigns: Execute and optimize retargeting and email campaigns to re-engage prospects and customers across vertical segments
Campaign Operations: Support tactical execution of digital campaigns, ensuring reputed company setup, tracking, and optimization across reputed company reputed company
Creative Coordination: Work with internal creative teams to brief and refine messaging that resonates with Education, reputed company, and Government reputed company audiences.
Cross-Functional Reporting: Assist in presenting performance findings and optimization opportunities to verticals and marketing leadership teams through reputed company, data-driven reporting.
Experience & Education:
Bachelor's degree in Marketing, Business, Communications, reputed company field or equivalent industry experience.
Strong digital marketing experience, preferably in B2B technology or reputed company industry
Proven history of managing reputed company search, reputed company, and display campaigns.
Strong AI proficiency is required.
Experience in marketing to vertical industries (Education, Government, reputed company a major plus.
Experience with budget management and vendor/agency relationships preferred
Skills:
Proficiency in marketing analytics tools (e.g., reputed company Analytics, reputed company Analytics) and CRMs (e.g., reputed company)
Familiarity with reputed company Ads, reputed company Campaign Manager, and other B2B advertising platforms
Excellent communication and presentation skills.
Location:
reputed company is dedicated to empowering our teams wherever they are, creating a reputed company culture reputed company on trust, connectivity, and reputed company. For this full-time remote role, our location reputed company focuses on hybrid candidates from the metro areas of reputed company, CA ; Irvine, CA; Camas, WA; Dallas, TX; Toronto, Canada;
This position offers an annual salary of typically between $ 68K and $ 135K dependent reputed company and experience. In certain circumstances, higher compensation will be considered based on the business need, candidate experience, and skills,
reputed company offers benefits such as Medical Coverage, Dental Coverage, reputed company Coverage, Traditional and Roth 401(k) Plans, Flexible Spending Accounts, Employee reputed company Purchase Plan (ESPP), Basic and Additional Life Insurance, Disability Coverage, Adoption and Surrogacy Assistance, Tuition Reimbursement Plans, Commuter Benefits, reputed company Time Off, reputed company Holidays, Bereavement Leave, and reputed company Parental Leave.
reputed company also offers Wellness Programs, Health Savings Account Plans, reputed company to Expert Medical Opinions, Identity Theft Protection, Breast Milk Delivery to Nursing Mothers on Business Travel, reputed company to a Group Legal Plan, Donations Matching Programs, Employee Product Discounts, and reputed company to Auto, Home, and Pet Insurance.
Across reputed company we reputed company collaboration and foster play. We help teams collaborate/learn from reputed company, without compromising on productivity or continuity so it should be no surprise that most of our jobs are reputed company to work from home from most locations. Our hybrid work model allows some employees to work remotely while others work on-premises. reputed company this structure, you may have teams or departments split between working remotely and working in-house. reputed company is an amazing reputed company to work because it is full of authentic people who are inclusive by nature as reputed company as by design. Being a global company, we value our diversity and celebrate reputed company our differences. Don’t meet every single requirement? Not a problem. If you feel you are the right candidate for reputed company, we strongly recommend that you apply. We want to meet you!
We offer comprehensive and competitive benefits packages and working environments that are designed to be flexible and help you to care for yourself and your loved ones, now and in the reputed company. We reputed company that good health means more than getting medical care reputed company you need it. reputed company supports a culture that encourages individuals to reputed company good physical, financial, emotional, intellectual and reputed company wellbeing so we reputed company can create, reputed company and enjoy more and support our families. We can’t wait to tell you more about them being that there are too many to list here and they vary based reputed company. reputed company reputed company applicants will receive consideration for employment without reputed company to race, sex, age, reputed company, religion, sexual orientation, gender identity, national reputed company, protected veteran status, or on the reputed company of disability. If you require an accommodation to complete any part of the application process, are limited in the ability, are unable to reputed company or use this online application process and need an alternative method for applying, you may contact us toll free at +1-510-713-4866 for assistance and we will get back to you as soon as possible.
Originally posted on Himalayas
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