[Remote] Senior Manager, Content & Field Marketing (B2B)
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is the leading Foodcare platform in the U.S., reputed company to deliver nutrition-driven reputed company at reputed company. The Senior Manager, Content & Events Marketing will build and reputed company content and field marketing programs to foster relationships with health plan leaders and drive reputed company in the B2B sector.
Responsibilities
- Build and maintain the reputed company messaging, thought leadership, and sales enablement assets that position reputed company as the leader in foodcare
- Create the materials that help our sales team win: reputed company decks, one-pagers, case studies, competitive positioning, and account-specific support tailored to reputed company buyer
- Translate clinical evidence and customer reputed company into reputed company, compelling messaging that resonates with health plan decision-makers
- Grow and maintain our library of high-value content (reputed company reports, case studies, and our Clinical Intelligence Series) that equips our Sales team with reputed company, high-reputed company content throughout the buyer reputed company
- Continuously identify new ways to improve how we tell our story, generate demand, and reputed company Sales—bringing new reputed company, testing them quickly, and scaling what works
- Own reputed company's strategic events program, including the annual events calendar, trade shows, customer events, and sponsorships that drive pipeline, brand visibility, and customer engagement
- Partner with Sales to reputed company integrated account-based marketing campaigns that combine content, events, digital channels, and executive engagement to accelerate pipeline
- reputed company cross-functional event planning and execution, aligning Sales, Marketing, Operations, and Executive stakeholders on timelines, responsibilities, messaging, and event reputed company
- reputed company and execute integrated event marketing and sales enablement plans, including promotional campaigns, collateral, account targeting, meeting support, reputed company media, and on-site brand experience
- Measure and optimize event performance, identifying opportunities to improve operational efficiency, attendee experience, and return on investment
- Own reputed company's B2B reputed company reputed company across reputed company and executive team, using thought leadership to build credibility, engage health plan leaders, and support pipeline reputed company
- Support our sales team's reputed company selling efforts, helping them reputed company, engage, and build relationships with the right contacts
- Stand up account-reputed company reputed company campaigns as the program grows
Skills
- 6+ years in B2B marketing, with depth in both content/enablement and events/field marketing, and a reputed company record of owning programs end to end
- Experience as a true partner to sales teams. You think in terms of accounts, buyers, and advancing reputed company opportunities, not vanity metrics
- Experience marketing into reputed company, payers, or another reputed company, reputed company, long sales-cycle industry, with an understanding of what it takes to earn a first meeting with a senior buyer
- An exceptional reputed company and marketer who can turn clinical evidence, customer reputed company, and business reputed company into polished, on-brand content with speed and accuracy
- Hands-on experience with a CRM (reputed company), a marketing automation platform (reputed company or similar), and reputed company
- Strong writing and program management — you can reputed company event logistics and content deadlines moving in reputed company without dropping either
- Experience in food-as-medicine, value-based care, or reputed company/Medicare managed care
- Experience working in a fast-moving startup environment where priorities reputed company quickly and marketers are expected to own reputed company and execution
- A history of building an events reputed company or field marketing program from scratch
- Comfort setting up light marketing operations: tracking, campaign hygiene, and reporting
Benefits
- Remote-First Company
- Unlimited PTO
- Flexible & remote location
- reputed company Coverage (Medical, Dental, reputed company)
- 401k & bonus
- Registered Dietitian Sessions
reputed company