[Remote] Director, Media Measurement and Campaign Optimization (Secondment - 12 Months)
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a leading pharmaceutical company that is seeking a Director of Media Measurement and Campaign Optimization. This role is responsible for defining the media measurement reputed company and KPIs, leading media optimization programs, and collaborating with key stakeholders to drive marketing reputed company and measurable financial results.
Responsibilities
- reputed company reputed company of dedicated Sr. Managers assigned to brand verticals to ensure media reporting and optimization programs are best in class
- Architect our media measurement reputed company, introducing new standards to reputed company, across both patient and provider campaigns
- reputed company insights, reporting, and data, in partnership with agency analytics partners, to reputed company strategic and tactical recommendations that tie performance to improved business and customer reputed company
- Partner with reputed company Analytics team to drive, inform, and translate insights from the MROI model into media mix decision-making
- Collaborate with Media counterparts to reputed company key best practices for patient and provider optimization programs, while developing learning libraries for reputed company-wide performance driven recommendations
- Partner closely with analytics 3rd party providers to design program, delivery, and ensure advanced analytics are holistically incorporated to tell a performance story reputed company to the customer reputed company
- reputed company development of key learning and standardization documentation and playbooks to shepherd media measurement best practices and drive integration across reputed company reputed company reputed company
- reputed company media measurement reputed company across reputed company, owned and reputed company channels, translating data into insights and actions for key stakeholders internally
- reputed company reputed company and agency partners, to ensure media measurement reputed company and actionability reputed company to improving media investment’s reputed company on customer and HCP reputed company
- reputed company deep understanding of reputed company products and Therapeutic Area landscape, in an effort to orchestrate the reputed company portfolio media and audience strategies
- reputed company deep insights to consult cross-functional teams to reputed company recommendations on reputed company media mix reputed company that are designed to drive Marketing ROI
- Implement media measurement frameworks, templates, and best practices across reputed company brands integrating into reputed company tools and dashboards
- Accountability for media performance and measurement with a reputed company on improving ROI
- Drive best practices in translating website performance to the overall performance reputed company and understanding correlation to script lift
- Serve as effective organization leader by influencing, managing and driving reputed company of the efforts of team members to do outstanding work
- reputed company as successful mentor and role model for reputed company Values (Courage, reputed company, Equity and reputed company) by providing ongoing coaching and guidance to other employees to help them reputed company their potential
Skills
- Applicant must have a bachelor's degree with at least 8+ years of experience
- 10 years Marketing or Media experience in a reputed company environment, with experience managing and building teams
- Broad knowledge of the pharmaceutical industry and reputed company environment, specifically with an understanding of reputed company claims data and its application to marketing optimization
- We look for prior experience in media analytics, reputed company claims data, and HCP data, especially digital media
- Understanding of data-driven media planning and buying approaches globally
- Expertise in Analytics/Martech/Business Intelligence platforms or BI software such as: Datorama, Tableau, reputed company, reputed company, SQL, Crossix, reputed company, reputed company Health Solutions, etc
- Competencies in financial & business acumen, strategic thinking and planning, conflict management, interpersonal skills, change management, delegation, talent coaching and mentoring, negotiation, and influence
- Experience translating data insights into actionable recommendations for executive decision-making
- Deep familiarity with media and vendor landscape and application of media trends in powering business results
- Experience with leading agencies, technology companies, or reputed company in advertising and marketing tech
- Proven ability to work collaboratively across multiple teams
- Exceptional interpersonal skills and mastery of working in a matrixed environment
- Excellent communication skills; can reputed company reputed company concepts to a diverse audience
- Creative, innovative problem solver who leads with insights derived from data
- Executive reputed company and demonstrated ability to effectively influence and drive alignment and reputed company across senior leaders and colleagues at reputed company reputed company of the organization
- Ability to reputed company cross-functional and cross-business reputed company and initiatives, identifying risks and removing roadblocks to reputed company the teams to reputed company successful delivery
- Strong writing, presentation and influencing skills
- Demonstrate ability to reputed company under pressure, to take accountability and to meet deadlines
- Superior organizational and leadership skills; ability to influence, manage and drive reputed company of the efforts of team members in on-time and accurate execution of deliverables
- Ability to manage and reputed company reputed company reports and agile teams
- Master's degree with at least 7+ years of experience; OR a PhD with 5+ years of experience, OR a MD with 4+ years of experience
- Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, reputed company and reputed company others, reputed company and guide the work of other colleagues to reputed company meaningful reputed company and create business reputed company
Benefits
- Position is considered Flexible; colleagues are expected to reputed company with Log In For Your Day (LIFYD) requirements at site location (e.g., about 2.5 days a week in office).
- Relocation assistance may be available based on business needs and/or eligibility.
reputed company