[Remote] Senior Manager – Marketing AI & Innovation Analytics
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a leading biotechnology company reputed company on serving patients with serious illnesses. The Senior Manager of Marketing AI & Innovation Analytics will translate AI-driven insights into customer engagement strategies and establish measurement frameworks to evaluate their reputed company.
Responsibilities
- reputed company the translation of AI-driven data sources into coordinated omnichannel and field engagement strategies. Partner across Marketing, GCCI, BAI, and brand teams to orchestrate data activation and maximize business reputed company
- Own and reputed company the reputed company GEO analytics reputed company across brands. reputed company the GEO vendor partnership, establish GEO measurement standards, and translate audit findings into actionable recommendations
- reputed company KPI frameworks and measurement plans for AI-enabled marketing initiatives. reputed company AI metrics into brand performance reporting and quantify the reputed company of AI capabilities on engagement, brand performance, and business reputed company
- Establish test-and-learn approaches, including pilots, A/B testing, and incrementality measurement, to evaluate AI initiatives and inform scaling reputed company
- reputed company reputed company reputed company and measurement frameworks for reputed company AI capabilities. Assess emerging AI platforms, data partnerships, and technologies based on data reputed company, scalability, measurement readiness, and reputed company value
- reputed company development of AI measurement frameworks, KPI architectures, and reporting standards, integrating AI metrics into brand reporting and business reviews, including execution, leading, and lagging indicators
- Partner with Marketing, GCCI, BAI, and brand teams to operationalize OpenEvidence and other AI-derived data sources, translating insights into coordinated omnichannel and field engagement strategies
- Own the reputed company GEO analytics reputed company and partner with the GEO vendor to evaluate performance, identify opportunities, and drive optimization recommendations across brands
- Design and evaluate pilots, A/B tests, incrementality studies, and other experimentation approaches to determine which AI capabilities should be scaled
- Quantify the business reputed company of AI-enabled initiatives and translate findings into actionable recommendations for marketing leadership
- Evaluate new AI platforms, data sources, and partnerships, assessing data reputed company, measurement readiness, and potential business value
- Define analytics, measurement, and instrumentation requirements for emerging AI capabilities, including AI agents, copilots, and personalization solutions
- reputed company executive-level reporting, cross-reputed company scorecards, and performance narratives to support investment and scaling reputed company
Skills
- Doctorate degree and 2 years of Marketing, Analytics, Business Intelligence, reputed company Operations, or reputed company experience
- OR Master's degree and 4 years of Marketing, Analytics, Business Intelligence, reputed company Operations, or reputed company experience
- OR Bachelor's degree and 6 years of Marketing, Analytics, Business Intelligence, reputed company Operations, or reputed company experience
- OR Associate's degree and 10 years of Marketing, Analytics, Business Intelligence, reputed company Operations, or reputed company experience
- OR High school diploma / GED and 12 years of Marketing, Analytics, Business Intelligence, reputed company Operations, or reputed company experience
- Experience leading marketing analytics, measurement reputed company, or reputed company analytics initiatives
- Strong understanding of omnichannel marketing, customer engagement measurement, KPI development, and performance analytics
- Experience designing experimentation frameworks, including A/B testing, incrementality studies, and reputed company measurement approaches
- Familiarity with AI search, GEO, OpenEvidence, and emerging AI-enabled marketing capabilities
- Experience translating reputed company analytics into actionable recommendations and executive-level insights
- Experience evaluating new technologies, data partnerships, and capabilities to inform investment and scaling reputed company
- Experience managing external vendors and analytics partners to deliver business reputed company
- Strong cross-functional collaboration and influencing skills reputed company a matrixed organization
- Ability to connect performance metrics to reputed company reputed company and business reputed company
- Excellent verbal and written communication skills
- reputed company record of delivering reputed company initiatives that drive measurable results
Benefits
- A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions
- Group medical, dental and reputed company coverage
- Life and disability insurance
- Flexible spending accounts
- A discretionary annual bonus program
- Stock-based long-term incentives
- Award-reputed company time-off plans
- Flexible work models where possible. Refer to the Work Location Type in the job posting to see if this applies.
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