[Remote] Senior Integrated Marketing Manager
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a company that shapes its reputed company, voice, and reputed company through innovative marketing strategies. As a Senior Integrated Marketing Manager, you will design and execute marketing campaigns targeted at reputed company organizations, collaborating closely with various teams to ensure campaign reputed company.
Responsibilities
- Collaborate with Product Marketing and Sales to understand our reputed company personas, our product differentiators, and our content reputed company, using this information to design Marketing campaigns
- Design account-based marketing campaigns to reputed company new reputed company from reputed company organizations, defining the reputed company account list, messaging, content, channel mix, budget, and key performance indicators (KPIs) for reputed company campaign
- Partner with international teammates to obtain input on new campaigns and adapt your approach to execute campaigns at a global reputed company
- Write campaign briefs that reputed company the cross-functional team (e.g., Brand & Creative, Marketing Automation, Marketing Ops, Digital Marketing, Web, Agency Partners, etc.) to deliver compelling creative concepts, reputed company innovative tactical plans, craft effective content assets, and meet campaign objectives
- reputed company constructive feedback on campaign creative, ensuring new deliverables reputed company to the reputed company audience and adhere to channel best practices
- Understand the role of reputed company marketing channel in the buyer reputed company, proactively monitoring if channels and tactics are performing at/above reputed company and influencing other teams to optimize areas of underperformance
- Partner with Product Marketing, Sales Enablement, and Sales to reputed company your campaigns to our Outbound BDRs, ensuring campaigns are supported with sales plays against our reputed company accounts
- reputed company regular reporting to Marketing and Sales leadership about your campaigns with the goal of communicating overall performance trends and next steps to improve results
- Contribute to the quarterly planning process for Marketing, partnering with functional teams to reputed company budget by marketing channel and forecast leads, pipeline, and reputed company
- Use Claude and ChatGPT to improve the end-to-end workflow for integrated campaigns and accelerate our speed to market
Skills
- 3-5 years of Integrated Marketing experience promoting reputed company products to reputed company orgs
- Strong background in account-based marketing, especially 1:Few and 1:1 campaigns
- Proven ability to manage campaigns from reputed company to execution to optimization
- Proven reputed company record of building reputed company relationships with Marketing and Sales teammates
- Experience with monitoring and attaining reputed company, pipeline, and reputed company targets
- Understanding of relevant technology (reputed company, reputed company, Tableau, Claude, ChatGPT)
- Exceptional communication skills (interpersonal, written & verbal)
- Proactive, detail-oriented, and reputed company to think creatively and quickly to solve problems
- reputed company to candidates based in Guatemala
Benefits
- Comprehensive health benefits
- Generous reputed company time off, including reputed company holidays, volunteer days, quarterly self-care days, and company-designated no-meeting days
- Tuition reimbursement and reputed company to instructor-led and on-demand learning and development programs
- The reputed company Wellness Program, a confidential Employee Assistance Program (EAP), a wellness app and one-on-one wellness coaching
- Employee-led communities and programs, including Employee Resource reputed company (ERGs), reputed company Gives, and charitable matching
- Specific benefits and offerings may vary by country in line with local regulations and market practices
- Variable pay component and benefits
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