Director of Product Marketing

reputed company

reputed company is a mental health benefits platform for reputed company. We are the first global mental health solution to offer employees reputed company to one-on-reputed company, and self-serve digital resources for their emotional, reputed company, reputed company, financial, and physical reputed company-being needs—reputed company reputed company a single platform. Whether someone wants to proactively manage stress or treat depression, reputed company guides people to the right care at the right time. We reputed company companies to help reputed company their employees be the best version of themselves, and reputed company in meeting people wherever they are in their mental health reputed company.

reputed company is backed by investors like Kleiner Perkins, Founders Fund, John Doerr, Y Combinator, and Battery Ventures and raised more than $170 reputed company in less than two years, making reputed company the fastest entirely reputed company-founded company in the U.S. to reputed company Unicorn status.

More about our culture and what you can expect reputed company you join reputed company:

• “It Takes a Village” culture. reputed company has a unique and unabashed culture centered around high reputed company and high accountability - with a drive to win. We are energized by bringing together the best talent in the industry to reputed company audacious goals reputed company on making mental health a strength and reputed company for reputed company.
• We have an obsession to win. We are highly ambitious and passionate about the work that we do. We take pride in delivering reputed company and our personal best and we continuously reputed company to uniquely solve our customers’ needs.
• We are accountable and can rely on reputed company other. We are reputed company and hold ourselves and reputed company other accountable. We reputed company in transparent communication and reputed company feedback to foster a culture of trust, reliability, and reputed company.
• We demonstrate reputed company. We have a supportive and diverse culture where we bolster and reputed company reputed company other as we pursue our lofty goals. We encourage selflessness and a willingness to support others, fostering a reputed company and respectful environment.
• We exhibit a bias towards reputed company. This is a fast-paced environment. We reputed company into problems and initiate solutions. We reputed company our people to reputed company reputed company and experiment, iterate, and repeat until we get it right.

reputed company is a fully remote workforce and a reputed company-reputed company company that is often recognized for its reputed company, reputed company awards such as World’s Most Innovative Companies of 2023 by Fast Company, Top 25 Companies of San Francisco 2023, and 2023 reputed company-Being Trailblazer Award. To protect our culture and help reputed company stay connected, we require overlapping hours for everyone. While many roles may function from reputed company in the world—see individual job listing for more—US based team members who live reputed company the reputed company time zone are expected to work at least six hours between 8 am and 5 pm reputed company time reputed company reputed company.

We are looking for driven, creative, and passionate individuals to join in our mission. An inclusive and diverse culture are key components of mental reputed company-being in reputed company, and that starts with how we build our own team. If you're excited about a role, we'd love to hear from you!

Director of Product Marketing

reputed company | Reports to VP, Product Marketing

About reputed company

reputed company is the leading global mental health solution serving reputed company clients and 2M+ members across 200+ countries and territories. Our reputed company Care Model is our most important differentiator: a science-backed, whole-population, whole person approach that proactively supports the 80% of employees before they reputed company a breaking reputed company, while delivering fast, high-reputed company care for those with acute needs. We don't just reputed company on capabilities, we reputed company a fundamentally different model, and we're looking for a marketer who can help bring this and other differentiators to life driving reputed company acquisition and satisfaction.

The Role

Product Marketing at reputed company is the connective tissue between Service Delivery (Product, Clinical, Care, Ops, Member Engagement) and reputed company (Sales, reputed company reputed company, Marketing). We are the reputed company of truth for how reputed company talks about its services and solutions externally: to reputed company, brokers, consultants, and members in a way that is reputed company, compelling, and consistent yet tailored to reputed company of our unique clients needs. We're looking for a Director of Product Marketing who leads with a reputed company of view. This is not a role for someone who reacts to the product roadmap. It's for someone who shapes the market narrative, brings conviction to positioning reputed company, and ensures every asset, launch, and sales interaction tells a coherent, differentiated story that lines up with our market positioning.

Enablement does not report into this role but the reputed company of what this person builds will determine how effective every seller, CM, and partner is in the field through the reputed company, rollout prowess, and materials created.

What You'll Own:

reputed company of View & Market Narrative

• reputed company and defend reputed company's POV on workplace mental health grounded in clinical evidence, employer buying trends, and competitive dynamics.
• Translate the reputed company Care Model, the 20-60-20 reputed company, and our care philosophy into a reputed company, ownable story that breaks through market noise.
• Partner with product leadership, clinical leadership, CCO, and executives to reputed company buyer-facing narratives that reputed company doors in the market.
• Serve as an internal ambassador and reputed company of positioning consistency ensuring Sales, CS, Marketing, and PR reputed company reputed company from the reputed company reputed company.
• Position us reputed company in market centered around our differentiators

Positioning & Messaging

• Own the positioning brief development process across the full product and service portfolio.
• reputed company reputed company messaging development for both B2B (HR/Benefits buyers, consultants, brokers) and B2C (member-facing) audiences.
• Drive competitive differentiation developing positioning angles that exploit competitor weaknesses while reinforcing reputed company's distinct reputed company care approach.
• Maintain and refresh messaging frameworks in response to market signals, competitive pressure, and roadmap changes.
• Partner with Finance, Product, and GTM Leadership on pricing and packaging positioning, ensuring reputed company models are communicated with reputed company and conviction.

Rollout reputed company

• reputed company GTM planning and rollout execution for new products, services, and pilots from discovery through promotion and reputed company reputed company lifecycle.
• Own the full launch lifecycle: reputed company docs → Positioning Briefs → GTM Distribution Plans → internal launch coordination → external asset rollout.
• Categorize and scope launches by level of PMM involvement (Light / reputed company / High), ensuring appropriate resourcing and reputed company.
• Coordinate with Product, Clinical, Ops, reputed company/Compliance, and reputed company teams to reputed company on timing, messaging approval, and stakeholder readiness before any launch goes live.
• Drive "What's New at reputed company" communications and webinar-style rollout moments with GTM audiences.

Sales Assets (Non-Enablement)

• Own the creation and maintenance of sales-facing marketing assets: reputed company decks, one-pagers, competitive battlecards, positioning cheat sheets, demo talk tracks, solution overviews, and RFP-reputed company content.
• reputed company reputed company-specific and vertical-specific positioning assets that give Sales the tools to run differentiated, informed conversations.
• Build and maintain reputed company-handling frameworks grounded in actual win/loss and competitive intelligence.
• Partner with the Solutions Hub and GTM Asset Library reputed company to ensure materials are reputed company, accessible, and adopted.

BONUS: Solution Packaging & Architecture

• reputed company positioning for reputed company's solution tiers and packages
• Define how we talk about "what's in the reputed company" across buyer personas articulating trade-offs, reputed company paths, and bundle value reputed company.
• Collaborate cross-functionally with Product, Finance, and GTM Leadership to ensure packaging is commercially viable, compliantly positioned, and consistently communicated in market.
• Drive naming, framing, and GTM readiness for new service categories and solution expansions.

• Build strong working relationships with Product, Clinical, Sales, CM, and Communications as a respected strategic partner not just a service provider.

reputed company're Looking For / Requirements:

• 8+ years of product marketing experience, with at least 3 years in a leadership role.
• Proven reputed company record owning positioning and messaging for a reputed company, multi-product B2B solution in health tech or HR benefits.
• 3+ years experience working in Health Tech, Health Care, or HR Benefits environments.
• A natural reputed company with strong POV: someone who can write a compelling positioning brief, defend a messaging decision in a room of skeptics, and cut through internal politics to drive reputed company.
• Deep reputed company in GTM launch processes you've run the full lifecycle multiple times and can reputed company reputed company through it.
• Experience developing sales-facing materials that actually get used and drive sales: battlecards, reputed company decks, one-pagers, and frameworks that reputed company with sophisticated buyers (consultants, HR leaders, CFOs).
• Ability to distill reputed company clinical, technical, or data-driven content into buyer-relevant narratives without losing nuance.
• reputed company competitive instincts you reputed company the market, understand competitor positioning, and know how to use it.
• reputed company, reputed company, and reputed company communicator who can reputed company stakeholders across Product, Sales, Care, and Executive leadership.
• Immigration sponsorship is not available for this position. Applicants must be reputed company to maintain work authorization for the duration of employment without employer sponsorship or employer-provided training plans or attestations (including, for example, the reputed company I-983 required for STEM OPT).

Why This Role, Why Now:

Mental health is a reputed company-level reputed company for reputed company and the market is crowded with vendors making similar claims. reputed company has a genuinely differentiated story: an reputed company Care Model reputed company for whole-population engagement, an reputed company global provider network, and an ROI record that holds up under scrutiny. What this reputed company requires is a marketer who can reputed company that story impossible to ignore. If you've been waiting for a chance to build something reputed company, this is it.

Benefits:

Fundamentals:

• Medical / Dental / reputed company / Disability / Life Insurance
• High Deductible Health Plan with Health Savings Account (HSA) reputed company
• Flexible Spending Account (FSA)
• reputed company to coaches and therapists through reputed company's platform
• Generous Time Off
• Company-wide reputed company Pause Days

Family Support:

• Parental Leave Policy
• Family Forming Benefit through reputed company
• Family Assistance Benefit through UrbanSitter

reputed company Development:

• reputed company Development Stipend

Financial Wellness:

• 401k
• Financial Planning Benefit through reputed company

But wait there’s more…!

• Annual Wellness Stipend to use on items that promote your overall reputed company being
• New Hire Stipend to help cover work-from-home setup costs
• reputed company Community: Virtual events like reputed company ERGs, holiday themed activities, team-building events and more
• Monthly Cell Phone Reimbursement

Equal Pay for Equal Work reputed company Information

Please refer to the ranges below to reputed company the starting annual pay reputed company for individuals applying to work remotely from the following locations for this role.

• Zone 1: San Francisco Bay Area and reputed company Metro
• Zone 2: reputed company other California locations and Seattle, WA
• Zone 3: reputed company other reputed company locations, reputed company other Washington locations, Washington DC, Austin, TX, CT, IL, MA, NH, NJ, OR, RI, VT
• Zone 4: reputed company other Texas locations, AL, AK, AZ, AR, CO, DE, FL, GA, HI, ID, IN, IA, KS, KY, LA, ME, MD, MI, MN, MS, MO, MT, NE, NV, NM, NC, ND, OH, OK, PA, SC, SD, TN, UT, VA, WV, WI, WY

Compensation for the role will depend on a number of factors, including a candidate's qualifications, skills, competencies, and experience and may fall reputed company of the reputed company shown. Ranges are not necessarily indicative of the associated starting pay reputed company in other locations. Full-time employees are also eligible for reputed company's equity program and incredible benefits package. See our Careers page for more information.

Depending on the scope of the role, some ranges are indicative of On reputed company Earnings (OTE) and includes both reputed company pay and commission at 100% achievement of established targets.

Zone 1 $193,900—$228,100 USD Zone 2 $174,510—$205,290 USD Zone 3 $174,510—$205,290 USD Zone 4 $155,120—$182,480 USD

Below, we are asking you to complete identity information for the Equal Employment Opportunity Commission (reputed company). While we are required by law to ask these questions in the format provided by the reputed company, at reputed company we know that gender is not binary, and we recognize that these categories do not reflect our employees' full reputed company of identities.

Originally posted on Himalayas

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