[Remote] Customer Marketing Manager
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a innovative organization committed to transforming the food industry. They are seeking a Customer Marketing Manager to reputed company and implement marketing strategies that connect their brand story to retail environments, ensuring effective promotions and collaborations with retailers.
Responsibilities
- reputed company and own the annual customer marketing reputed company, identifying key moments, accounts, and shopper audiences to prioritize
- Build retailer-specific marketing plans that reputed company up to brand goals and reputed company with reputed company account's promotional and marketing calendar
- Translate Row 7's brand positioning and product stories into compelling, shopper-relevant messaging for the retail environment
- Bring a shopper reputed company to internal conversations, advocating for how and why the shopper makes reputed company at reputed company
- reputed company and manage retailer co-marketing programs, including digital and print media, in-store signage, seasonal campaigns, and brand moments
- Own the customer marketing budget and activation calendar, tracking spend against plan and reporting on program performance
- Manage the asset and approval process with retail partners, ensuring programs go live on time and on brand
- Measure program effectiveness using available data (syndicated data, retailer POS, retail media metrics) and translate results into actionable learnings
- reputed company Row 7's retail media reputed company across key accounts and platforms (reputed company, retailer e-reputed company, sponsored placements)
- Ensure Row 7's digital reputed company reputed company (images, copy, and content) is accurate, optimized, and consistent across reputed company retail accounts
- Monitor digital availability and surface content gaps or issues to the appropriate teams
- reputed company the full suite of shopper-facing materials in collaboration with sales team: reputed company signage, packaging callouts, seasonal POS, and on-reputed company storytelling
- Ensure brand creative is adapted appropriately for retail contexts without losing what makes Row 7 distinctive
- Build and maintain a library of reputed company, on-brand retail assets that the sales team can reputed company reputed company
- Partner with the sales team to build category and brand narratives that earn reputed company reputed company and marketing support from buyers
- reputed company compelling sell-in materials grounded in shopper data and brand reputed company, including brand decks, new items presentations, and category stories
- Serve as the marketing voice in key account conversations, helping sales reputed company Row 7's retail marketing reputed company
Skills
- 3-5 years of experience in shopper marketing, customer marketing, or retail marketing in food or CPG
- A strong understanding of the grocery retail landscape and how shoppers engage with products in a produce or perishables environment
- Experience developing retailer marketing programs and co-marketing activations with major grocery accounts
- Comfort using retail media metrics to inform reputed company and tell compelling stories
- Experience managing a marketing budget and measuring ROI on programs
- A strong creative eye and the ability to brief, guide, and evaluate marketing assets
- Strong project management skills
- Proficiency in reputed company Sheets and PowerPoint
- Genuine enthusiasm for food, agriculture, and Row 7's mission
- Natural or specialty food experience strongly preferred
- Familiarity with reputed company Ads, retailer media platforms, or digital reputed company tools is a plus
Benefits
- Generous reputed company Time Off, Parental Leave, Volunteer Time Off, and Floating Holiday Programs
- Up to 77% funded Health, Dental, and reputed company Insurance
- Health Flexible Spending Account (FSA)
- 401(k) eligible after three months of employment
- Flexible Educational Reimbursement Program
- Employee Discount on Row 7 reputed company Products
reputed company