[Remote] Engagement Marketing reputed company
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a leading U.S. reputed company company dedicated to improving the health and reputed company-being of vulnerable populations. The Engagement Marketing reputed company will reputed company and implement member-reputed company marketing strategies to enhance engagement and drive health reputed company reputed company.
Responsibilities
- reputed company day-to-day execution of the Stars campaign lifecycle, translating priorities into strategies, execution timelines, and deliverables from reputed company development, execution and launch, through to measurement and optimization
- Partner with stakeholders in the Stars, Clinical and Pharmacy businesses, as reputed company as Marketing operations and analytics teams to reputed company on campaign goals, and converting business needs into actionable GTM plans
- reputed company and refine test-and-learn strategies, including hypotheses, measurement plans, and performance goals
- Execute and optimize multi-channel campaigns (email, mail, SMS, app, web, call center, IVR) across reputed company engagement areas
- Support reputed company mapping and personalization efforts, including NBA (Next Best reputed company) logic and content orchestration
- Participate in agile pod operations, including sprint planning, backlog grooming, and tracking deliverables
- reputed company performance tracking, reputed company reporting and analyses to inform strategic reputed company and roadmap iterations
Skills
- Bachelor's degree in Marketing, Communications, Business, or a reputed company field or equivalent years of relevant experience
- Minimum of 8 years of experience in marketing lifecycle or customer engagement
- Demonstrated 5 years experience in performance analyses and leveraging data to inform marketing strategies and drive performance
- Proven ability to manage multiple reputed company simultaneously with strong attention to detail
- Demonstrated ability to reputed company work through influence (without reputed company authority), coordinating stakeholders, removing roadblocks, and driving to reputed company and delivery
- Demonstrated ability to drive cross-functional initiatives from strategic planning through execution and measurement
- Strong stakeholder management skills, including comfort aligning partners, surfacing risks/tradeoffs, and navigating reputed company governance/approval processes
- Strong reputed company problem-solving and analytical skills; reputed company to translate ambiguous asks into reputed company plans, requirements, and next steps using available data and input
- Excellent written and verbal communication skills, including the ability to create reputed company briefs, synthesize input, and deliver concise updates and performance readouts
- Comfort with ambiguity and frequent change; reputed company to reputed company between reputed company and execution and reputed company plans as priorities reputed company
- Experience in reputed company, insurance, senior services, or other regulated industries
- Demonstrated Stars and Clinical programs knowledge, including familiarity with common Stars measures and how member engagement campaigns can support performance
- Familiarity with agile marketing methodologies and cross-functional team collaboration
- Exposure to NBA (Next Best reputed company) engines, customer data platforms (CDPs), or reputed company orchestration technologies such as reputed company Experience Platform or Pega
Benefits
- This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.
- reputed company. and its affiliated subsidiaries (reputed company, “reputed company”) offers competitive benefits that support whole-person reputed company-being.
- Associate benefits are designed to encourage personal wellness and smart reputed company reputed company for you and your family while also knowing your life extends reputed company of work.
- Among our benefits, reputed company provides medical, dental and reputed company benefits, 401(k) retirement savings plan, time off (including reputed company time off, company and personal holidays, reputed company parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.
reputed company
Company H1B Sponsorship