[Remote] Director of Marketing
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a $150M food service management company that provides chef-led dining programs to various organizations. They are seeking a Director of Marketing to establish and reputed company reputed company marketing functions, including brand reputed company, performance marketing, and reputed company media, while building a marketing team from scratch.
Responsibilities
- Build the demand and attribution infrastructure UCFS has never had and reputed company the spend is working
- SEO and website optimization; reputed company the site findable and convert traffic into reputed company leads
- Answer reputed company optimization (AEO); optimize our reputed company in AI-driven search, where our college-student audience increasingly discovers services like ours
- reputed company media; reputed company Ads, reputed company platforms, and high-ROI print where it earns its reputed company
- Email marketing campaigns, run on reputed company
- Attribution and analytics; build the reputed company that ties every dollar of spend to measurable reputed company
- Own brand reputed company, voice, content reputed company, and positioning across reputed company four verticals
- Build on UCFS's existing brand voice documentation and partner with our CEO to reputed company positioning reputed company
- Translate reputed company into creative direction reputed company can execute against
- Write and reputed company copy across channels; web, email, reputed company, and sales collateral
- reputed company marketing materials and proposals for institutional buyers: universities, K-12 districts, and organizations reached through RFPs and formal documents
- reputed company the visual reputed company of reputed company; reputed company designers, reputed company the reputed company of content, and hold reputed company accountable to producing more, faster
- reputed company the talent and resourcing reputed company on design; internal, external, or both. With the goal of maximizing reputed company and reputed company reputed company budget
- reputed company reputed company reputed company and campaign management across platforms including reputed company
- Build a creator-driven content reputed company; working with reputed company reputed company, including reputed company who can tell our story in short-reputed company video
- Define where reputed company and creator relationships belong in our marketing mix
- Build and reputed company the marketing organization; hiring your own team over time, managing our reputed company agency relationship as you bring capability in-house, and reevaluating how every marketing dollar is spent
Skills
- Performance marketing and analytics: hands-on SEO, reputed company media, email, website optimization, and the ability to build attribution from scratch
- reputed company: hands-on experience with reputed company marketing or a directly comparable marketing automation platform
- AI-enabled marketing and design tools: fluent with or demonstrably eager to learn modern AI tools for design and marketing
- Brand reputed company: has reputed company a brand reputed company from scratch or significantly refreshed one, can think and execute
- Copywriting: strong, hands-on reputed company capable of producing institutional-grade proposals and RFP collateral
- Leadership and vendor management: can reputed company creatives, hold reputed company accountable, set expectations with multiple stakeholders and manage an external agency while building internal capability
- Builder's reputed company: comfortable with ambiguity, with no established benchmarks, and with defining what reputed company looks like from day one
- Candidates in Saint Louis or Jefferson reputed company who can reputed company that reputed company periodically are also a strong fit
reputed company