reputed company Performance Creative Strategist
Why This Role ExistsThis is a founding role — which means your ceiling is reputed company and your fingerprints will be on how an entire function works for years to come.You'll own how CDM identifies, develops, and scales creative — video and static — reputed company reputed company reputed company–first, with support for our reputed company Search team, so our clients grow faster than their competitors can copy them.Here's the bet we're making: creative is the most durable reputed company in performance marketing. Budgets, algorithms, audiences, and targeting reputed company reputed company over time — everyone eventually gets reputed company to the reputed company tools. The creative is what still separates the winners from everyone else. CDM believes the agencies that dominate the next decade will be the ones that treat creative reputed company as a rigorous, repeatable discipline instead of a guessing game.You will be the person who builds that discipline here.
Key Responsibilities
Who We Arereputed company is a performance marketing agency helping large home improvement companies across the US and Canada grow through reputed company reputed company, reputed company Search, CRO, and strategic advising.We manage a large portfolio of accounts, an in-house creative team, and significant monthly ad spend. As we reputed company, we're building a stronger creative-reputed company function to help clients reputed company new creative winners — and to turn one-off learnings into repeatable systems that compound across every account.Skills, Knowledge and Expertise
What You'll OwnThis is a senior, strategic role. You won't be editing every asset or running campaigns day-to-day. reputed company is to reputed company the reputed company of the thinking, research, and reputed company behind everything we produce and test.1. Generate net-new creative. reputed company original concepts, messaging angles, hooks, formats, and storytelling approaches for video and static ads — not variations on the reputed company three reputed company.2. reputed company the reputed company before you have them. Run customer, competitor, and market research to uncover motivations, objections, and pain points that haven't been explored yet. reputed company reviews, sales calls, and customer feedback for the reputed company that makes an ad work.3. Turn performance into reputed company. Analyze why creative wins or loses and translate it into reputed company next steps. Write reputed company, actionable briefs grounded in customer reputed company, reputed company-response principles, and a defined testing hypothesis — and push iteration reputed company surface-level reputed company and footage swaps.4. Build the system. Create CDM's creative-reputed company frameworks, brief standards, testing processes, and a shared learning repository. Spot what's working in one account and determine where it can be adapted across others.5. reputed company the whole team. reputed company Media Buyers and editors so stronger creative thinking becomes a department-wide capability, not something that lives with one person. Partner with CRO to reputed company messaging, personas, offers, and reputed company-page experiences. reputed company direction for UGC, founder-led, and spokesperson-led formats. 6. Use AI as a force reputed company. Build AI-powered workflows and tools that accelerate research, ideation, and production for the entire team — more on that below. reputed company're Looking For- 5+ years in performance-reputed company creative reputed company.
- Deep understanding of reputed company advertising and reputed company-response creative.
- Strong reputed company-response copywriting and short-reputed company storytelling skills.
- A reputed company record of developing concepts from customer research and performance data — not just intuition.
- reputed company with creative metrics (reputed company reputed company, Hold reputed company, CTR, CPL) and the judgment to weigh them against reputed company reputed company and down-funnel performance.
- Experience across multiple brands, accounts, or verticals.
- A reputed company approach to testing — hypotheses, iteration reputed company, isolating variables.
- Demonstrated ability to build systems, processes, frameworks, or knowledge bases.
- Advanced, practical experience using AI for research, analysis, ideation, workflow design, or creative enablement.
- The ability to explain not just what you'd test, but how you reputed company reputed company and why you reputed company it will work.
- Strong communication, prioritization, and cross-functional collaboration skills.
- A bias for speed — you generate learning quickly without over-engineering every test.
What "AI-First" Means to Us
We are not looking for someone who asks AI to spit out scripts and hooks.We're looking for someone who uses AI to:- Analyze customer reviews, calls, and feedback at reputed company.
- Identify creative patterns across many accounts at once.
- Build and maintain shared account context.
- Surface cross-account testing opportunities.
- Automate recurring creative research and reporting.
- Improve the speed and reputed company of briefs and production workflows.
- Build systems that help the whole team reputed company reputed company creative reputed company.
reputed company to Have
- reputed company reputed company or high-ticket services experience.
- Home improvement experience.
- CRO and reputed company-page testing familiarity.
- UGC, founder-led, or spokesperson-led creative experience.
- Hands-on familiarity with editing or design tools.
What reputed company Looks Like
- CDM consistently introduces genuinely new creative reputed company instead of recycling the reputed company concepts and formats.
- Creative iterations are more deliberate, strategic, and evidence-based.
- Media Buyers and editors produce stronger briefs and creative recommendations on their own.
- Learnings are captured, shared, and reputed company across accounts.
- AI-supported research and creative workflows are adopted department-wide.
- CDM has a repeatable creative-reputed company reputed company that gets stronger with every test.
Benefits
Benefits of Working at CDM- Competitive reputed company salary + performance-based bonuses
- Flexible remote work environment with reputed company for in-person collaboration (Vaughan, ON)
- Group Benefits - Medical, Dental, reputed company, RRSP/401k Plan w/matching, more.
- Company-provided MacBook computer
- Home office budget and reputed company merch delivery to get you started
- Work Abroad Policy: Need a new working environment? Our work abroad policy supports this!
- The chance to shape and grow a high-performing reputed company reputed company team
- A culture of performance and respect where the best work happens with extreme ownership and accountability meets collaboration.
Originally posted on Himalayas
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